Niche: Food & Beverages, Kitchenware

Listing Details

This listing is for an Amazon Associates business created in June 2016 in the food & beverages and kitchenware niches. The WordPress site features product reviews and "best of" guides for a unique kitchenware appliance with several uses. The site has experienced strong year-on-year growth with consistent earnings in the past 12 months, and as all content creation is outsourced to freelance writers, the Seller spends minimal time maintaining the business.

Most of the traffic to the site is organic (~89%), with visitors coming in through direct (~9%) and referral (~1%). The US is the leading country in terms of traffic (~55%), followed by Canada (~15%), and the UK (~9%). The top three pages account for over 40% of the site's total traffic.

The Seller posts two articles on a monthly basis. Content creation is outsourced to freelance writers, as no employees are hired at the business. The Seller spends an hour each week responding to comments and preparing to post articles.

The Seller's linkbuilding strategy includes guest posting and using PBNs. There are six PBN sites that have links to the primary domain, all of which are included in the sale. One domain is used as a 301 redirect to the site.

The lack of social media presence and an email list present as potential growth opportunities for the Buyer to build another revenue stream, or to generate another source of traffic.

*We’ve decided to use an 8-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

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