Food & Beverages, Kitchenware
Food & Beverages, Kitchenware
Business Started
1st of June, 2016
(7 years 10 months old)
Assets Included in the Sale
- Primary domain and all site contents/files
- 2 Additional domains (1 inactive, 1 used as a 301 redirect)
- 6-site PBN
- SOPs
- *Please note the valuation for this business is based on Amazon Associate's new commission structure rolled out on April 21st 2020.
Listing Details
This listing is for an Amazon Associates business created in June 2016 in the food & beverages and kitchenware niches. The WordPress site features product reviews and “best of” guides for a unique kitchenware appliance with several uses. The site has experienced strong year-on-year growth with consistent earnings in the past 12 months, and as all content creation is outsourced to freelance writers, the Seller spends minimal time maintaining the business.
Most of the traffic to the site is organic (~89%), with visitors coming in through direct (~9%) and referral (~1%). The US is the leading country in terms of traffic (~55%), followed by Canada (~15%), and the UK (~9%). The top three pages account for over 40% of the site’s total traffic.
The Seller posts two articles on a monthly basis. Content creation is outsourced to freelance writers, as no employees are hired at the business. The Seller spends an hour each week responding to comments and preparing to post articles.
The Seller’s linkbuilding strategy includes guest posting and using PBNs. There are six PBN sites that have links to the primary domain, all of which are included in the sale. One domain is used as a 301 redirect to the site.
The lack of social media presence and an email list present as potential growth opportunities for the Buyer to build another revenue stream, or to generate another source of traffic.
*We’ve decided to use an 8-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.
**Learn more about this listing by scrolling down to the FAQ section**
Earnings
Site Traffic
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Verified Sellers & Vetted Data
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Generating more content
- Expanding content to different categories and product ranges
- Growing and monetizing an email list
- Establishing a social media presence
Risks
- Google algorithmic changes could cause traffic to fluctuate
- Amazon can change the commission structure of their program at any time.
Work & Skills Required
- Posting 1-2 articles each month
- Responding to comments
- Providing briefs to freelancers
- Monitoring traffic
- Updating plugins
Seller Support Includes
The Seller is willing to offer 30 days of email support and 2 Skype calls to ensure a smooth transition.
Reason for Sale
The Seller would like to raise capital to invest in a bigger business opportunity.
Other Information
Work Required Per Week: 1 Hours
Private Blog Network (PBN): Yes
Domain Type: .com
Platform: WordPress
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