Health & Fitness
Health & Fitness
Business Started
23rd of April, 2019
(5 years old)
Assets Included in the Sale
- Domain including all site content/files
- 4 Additional domains (used as 301 redirects)
- Social media accounts (Facebook, Pinterest)
- *Please note the valuation for this business is based on Amazon Associate's new commission structure rolled out on April 21st 2020.
Listing Details
This listing is for an Amazon Associates business created in April 2019 in the health & fitness niche. The WordPress site features over 30 pages of review articles for fitness products, as well as informative articles on different types of exercises. The business has grown since last year in traffic and earnings and requires minimal effort from the Seller to maintain thanks to the help of a writer.
The Seller has some draft articles that will be available for publishing. The site has a decent spread of traffic, with the top 3 pages receiving no more than 15% of total traffic. The Seller has also used an organic outreach link building strategy in the past.
The site traffic sources are organic search (~94%), direct (~4%), and referral (~0.6%), with the traffic coming from the US (~74%), GB (~5%), and CA (~3%) marketplaces respectively.
The included social media accounts can be used to build up a following and as growth opportunities, the Seller recommends producing short articles about fitness and adding ads to the site as another monetization for the business.
*We’ve decided to use an 8-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Adding more content
- Diversifying the type of content on the site
- Hosting display ads
- Building a social media presence
Risks
- Amazon can change the commission structure of their program at any time.
- Google algorithmic changes could cause traffic to fluctuate
Work & Skills Required
- Link building for SEO
- Checking the availability of goods on Amazon
- Monitoring analytics
Seller Support Includes
The Seller is willing to offer 30 days of email support to ensure a smooth transition of the sale.
Reason for Sale
The Seller would like to focus on other opportunities.
Other Information
Work Required Per Week: 3 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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