Niche: Electronics, Technology

Listing Details

This listing is for a display advertising, Amazon Associates, and affiliate business created in October 2008 in the technology and electronic niches. The WordPress site features review articles, buying guides, and informational articles around common technological equipment. The site currently has 300+ articles, including evergreen content. The business has experienced consistent profits and traffic with steady growth over its lifetime, and it requires minimal effort from the Seller to maintain.

The site has a nice even spread of traffic among the top three pages – ~7.5%, ~5%, and ~4% respectively. The top three traffic channels for the site are organic search (~86%), direct (~11%), and referral (~1%), which comes from the US (~51%), the UK (~7.5%), and India (~7%). The owner switched domains in December 2018; the old domain is redirected to the new site. Link building was done by building the site on a relevant domain and manual outreach to niche-relevant sites.

The business earns through Mediavine and Amazon Associates at a pretty even split, and a small amount of earnings comes from affiliate marketing. Building out this affiliate monetization could be a potential growth opportunity for a Buyer.

The included Facebook account has over 7,000 likes and the Twitter account has over 2,000 followers, both are underutilized at the moment so serve as growth opportunities for a Buyer to consider.

On sales holidays, including Prime Day and Thanksgiving, the business experiences a surge in sales. Most of the site’s content was published in 2018 and 2019; at the start of 2020, the content was updated. More details can be provided to active Buyers.

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