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Outdoors, Sports, Equipment

For Sale

Outdoors, Sports, Equipment

Amazon Associates
Listing Price $400,202
Monthly Multiple 34x
Pricing Periods 7 Months
Brand Registry No
Avg. Monthly Profit $11,771
Avg. Monthly Revenue $11,785
Profit Margin %

Business Started

1st of January, 2019
(3 years 11 months old)

Assets Included in the Sale

  • Domain and all site contents/files
  • Custom WordPress plugin
  • SOPs
  • Writer Relationship
  • *Please note the valuation for this business is based off Amazon Associate's new commission structured rolled out on April 21st 2020
Listing Details

This listing is for an Amazon Associate business created in January 2019 in the outdoors, sports, and equipment niches. The WordPress site features a particular set of statistics for the US and reviews gun equipment. The site has a DR of 53 with a very strong backlink profile, including backlinks from The Guardian, NY Times, Washington Post, and CNBC.

The site makes 100% of its revenue from Amazon Associates. The main traffic channels are organic (~85%), direct (~10%), and social (~3%). This comes from the US (~90%), CA (~2%), and GB (~1%).

The site is built on an expired domain which has helped it to build its backlink profile, which is rated as UR80, DR53, and has received 200K+ backlinks. This is thanks to the statistics that the site features, that have become increasingly relevant in the news. Due to this, the site has built up a high number of social shares and receives a decent amount of direct traffic. A WordPress plugin is used to help update the statistics. More information can be provided to active Buyers.

Approximately 12 articles per month are added to the site. The Seller spends eight hours a week on the business creating outlines for the articles before handing them to a writer to complete. Once done, the Seller checks over them and posts them to the site. The details for the writer can be passed on to a Buyer if they would like to continue working with them.

The backlink profile and analytics are monitored every few months. If any poor backlinks are found they are disavowed using the Webmaster tool. Building and monetizing an email list would be a potential area of growth for a Buyer.

*Please be aware, while reviews and content are professionally written some of the website content may be sensitive to parties.

*We’ve decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

**Learn more about this listing by scrolling down to the FAQ section**

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Building and monetizing an email list
  • Creating optimized social media profiles
  • Continue creating new content for additional products
  • Google algorithmic changes could cause traffic to fluctuate
  • Amazon as a 3rd party can change their ToS and shut down your Amazon account
Work & Skills Required
  • Creating outlines for the content
  • Reviewing the writers' work and posting to the site
  • Monitoring analytics (every few months)
Seller Support Includes

The Seller is willing to provide 30 days of email support and a Skype call to ensure a smooth transition

Reason for Sale

The Seller would like to invest money earned from a sale in other business ventures

Other Information

Work Required Per Week: 8 Hours

Private Blog Network (PBN): No

Domain Type: .net

Platform: WordPress

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