11th of September, 2015
(7 years 4 months old)
Assets Included in the Sale
This listing is for an Amazon FBA business created in September 2015 in the children and kitchenware niches. The included Amazon Seller Central account features five SKUs selling five variations of one specific children's product. The brand is trademarked and part of Amazon's Brand Registry 2.0, with the product a part of Amazon's Choice. Very minimal work is required to maintain this business.
The business does include a domain but makes 100% of its income through Amazon FBA. A Chinese based supplier is used and all orders are fulfilled by Amazon, the Seller doesn't handle any inventory. Two SKUs are currently out of stock but more inventory has been ordered and will arrive at Amazon in September. Improving inventory management and expanding the product lines are potential areas of growth a Buyer could benefit from.
The business runs mostly hands-off, with the Seller spending about one hour a week on maintenance. This includes monitoring inventory and optimizing the PPC advertising campaigns. Experimenting with new PPC advertising strategies is what caused the poor performance for October and November 2019. The ads were optimized and performance improved over the coming months.
The business also experienced a drop in performance during April 2020 due to the global pandemic. Although it has since returned to normal levels.
Building out SEO content for the included domain and building upon the social following represent two areas of growth for a Buyer to consider.
*In 2016 the business was accused of intellectual property infringement over a design patent. The issue was resolved out of court with the resulting action being a product re-design. We followed up the re-design with getting our own patent on the new design. The patent was awarded in Mar 2018. This new design is the one that is currently being sold and has been sold since 2017 without issue. More information can be provided to active unlockers of this listing.
**A 7-month pricing average has been used to better represent the current state of the business.
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All businesses are fully reviewed and vetted by our team of advisors before being listed on the marketplace.
The Seller is willing to provide 30 Days of email support and an initial 2-3 hour training Skype call to ensure a smooth transition of the sale.
The Seller wants to concentrate on other business ventures.
Work Required Per Week: 1 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon FBA, Other
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