Occasions & Gifts
Occasions & Gifts
Business Started
5th of October, 2017
(6 years 6 months old)
Assets Included in the Sale
- Amazon Seller Central Account - 3 SKUs
- Trademark
- Social media accounts (Facebook, Instagram, Pinterest)
- SOPs
- Supplier contracts/relationships
- Domain and all site contents/files
- *Inventory is not normally included in the list price, further details can be provided to active unlockers
Listing Details
This listing is for an Amazon FBA business created in October 2017 in the occasions and gifts niche. The included Amazon Seller Central account features three SKUs for a particular type of wall art. The trademarked brand is part of Amazon’s Brand Registry 2.0 and has experienced year-on-year growth for 2018/19. The main SKU has an Amazon Choice badge with over 1000 reviews averaging 4.6 stars. Minimal work from the Seller is required to maintain the business.
The business earns all of its revenue through Amazon FBA on the US marketplace. The Seller doesn’t handle any stock, it is shipped straight from the supplier in China to Amazon’s warehouses. There is a good relationship between the Seller and the supplier which allows them to keep the margins high. No problems with stock have been experienced recently and the Seller has enough stock until October 2020. Expanding this operation into new marketplaces represents an opportunity for a Buyer to consider.
There are no employees working at the business. The Seller spends about six hours a week monitoring stock levels, reordering when necessary, replying to customer messages (1-2 a month), and sending product-related emails (15-20 a month).
The business has a Facebook, Instagram, and Pinterest account. Building up a social following would only help to strengthen the brand. Great care has been taken to design the listings with high-quality images and videos. Also included in the sale is a domain which links to the Amazon listing rather than making any sales directly. Building out SEO content for the site might be an area a Buyer wants to test.
There is heavy seasonality around December where the product becomes a popular gift. Last year a product was featured as an Amazon lightning deal and as a limited deal. This was responsible for a very high volume of sales that had to be paused to avoid a stock out.
*The business did purchase some grey hat reviews which caused Amazon to delete the reviews in July 2018. The affected SKU was relaunched with success and there have been no penalties since.
**Learn more about this listing by scrolling down to the FAQ section**
Earnings
Site Traffic
We have no data for this site
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
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Opportunities
- Adding additional SKUs
- Expanding into additional marketplaces
- Optimizing social media platforms
- Expanding outside of Amazon with the included website
Risks
- Amazon algorithm changes could cause traffic to fluctuate
- Amazon can suspend or cancel your FBA account due to a breach of their terms of service
Work & Skills Required
- Monitoring stock levels
- Customer service
- Monitoring analytics
Seller Support Includes
The Seller is willing to provide 30 days of email support and 4 Skype calls to ensure a smooth transition.
Reason for Sale
The Seller would like to put the capital earned from a sale towards other projects.
Other Information
Work Required Per Week: 6 Hours
Private Blog Network (PBN): No
Domain Type: None
Platform: Amazon FBA
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