Niche: Kitchenware

Listing Details

This listing is for an Amazon Associates business created in May 2018 in the kitchen niche. The WordPress site reviews various kitchen appliances and provides helpful how-to guides. The business has run hands-off with minimal upkeep from the Seller required.

The business generates traffic primarily through organic (84%), followed by direct (10%), and referral (4%). Traffic is split fairly across top search engines: 30% traffic from Bing, 20% from Google, 20% from Yahoo, 15% from DuckDuckGo. The country leading traffic is the US (82%) with remaining traffic from CA (6%) and UK (3%). Throughout the site’s pages traffic is well spread with the top page only accounting for 9% of traffic.

In the past year, the seller has not worked on the business, so on-page optimization would be an available growth opportunity. Content had been outsourced by the Seller. A Facebook page exists for the site but it’s not important in terms of traffic.

For link building, Authority Builders, Loveto.link, and private outreach were used. The seller previously purchased one-off links from a few sites that will stay in place post-sale.

The business was first purchased in Oct 2018 from a private Facebook group.