Legal
Legal
Business Started
22nd of January, 2008
(16 years 3 months old)
Assets Included in the Sale
- Domain
- SOPs
- Supplier contracts/relationships
Listing Details
This listing is for an affiliate and lead gen site in the legal niche created in January 2008. The WordPress site features review articles for online legal products, as well as general legal information. The business has been experiencing year-on-year income and traffic growth, and overall requires minimal work from the Seller to maintain.
The business earns primarily from affiliate, but also earns a small percentage (0.3%) from lead gen. The affiliate network increased its commission structure in January 2020 and the business has recently seen its highest-earning months.
The website receives traffic from the USA (53.75%), the UK (18.56%), and Canada (2.89%). The traffic is made up of organic search (91.8%), direct (4.7%), and referral (2.5%). Although the top page receives 64% of the total traffic, it only generates 3% of the total revenue.
The site has a lot of 301 redirects because the previous owner deleted a lot of pages that stopped receiving traffic, and they wanted to keep the many organic backlinks they generated so they decided to redirect them to other pages.
A Lawyer is presented on the site as the ‘Chief Editor’ and the Seller has permission to use their name and picture on the site. The Seller is willing to introduce the buyer to this Lawyer to continue to use their information if the buyer wishes to do so.
*We’ve decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.
*More details under FAQ section.
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Sharing informational content
- Adding advertising monetization
- Adding a directory
Risks
- The main affiliate offers being changed, removed, or updated could affect commissions.
- Google algorithmic changes could cause traffic to fluctuate.
Work & Skills Required
- Formatting and publishing content (2 times per month)
- Updating plugins/maintaining site
- Checking emails
- Link building (Occasional)
Seller Support Includes
The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition.
Reason for Sale
The seller would like to focus on other opportunities.
Other Information
Work Required Per Week: 3 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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