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Hobbies

#47918
For Sale
Verified

Hobbies

Display Advertising
Listing Price $250,299
Monthly Multiple 38x
Pricing Periods 7 Months
Brand Registry No
Avg. Monthly Profit $6,587
Avg. Monthly Revenue $6,630
Profit Margin %

Business Started

1st of May, 2012
(10 years 7 months old)

Assets Included in the Sale

  • Domain and all site contents/files
  • Complete source code and build setup
  • Social media account (Twitter)
  • Supplier contracts/relationships
Listing Details

This listing is for an advertising business created in August 2012 in the hobbies niche. The custom-built site provides solutions to popular games and puzzles. The well-aged asset is continuing to show good growth and due to the nature of the business requires minimal work from the Seller to maintain.

The primary source of traffic is organic search (91%) and direct (8%). The countries responsible for the most traffic are the US (42%), UK (15%), and IN (13%). There is a high volume of traffic with close to one million users a month recently. The site also gains a good number of branded searches, where people are searching for the particular name of the site showing its recall value and repeat usability.

The business earns through ads that are managed by Freestar. Supplier contracts will be included in the sale.

The site is custom built using the Go programming language. Due to the nature of the business, there have been no modifications to the platform in recent months and it is not completely necessary for new content to be uploaded regularly, if at all. Because of this, the Seller says having a developer is not needed at all times.

The Seller spends about an hour a week on the business monitoring analytics. He recently spent some time converting the site to a progressive web app (PWA) so it can be installed on mobile phones but this was a one-time thing.

There is a Twitter account included in the sale but it hasn't been used yet. Optimizing this and setting up a capture form to build an email list represents an opportunity for the Buyer to consider.

Earnings
Gross Revenue
Net Profit
Last Month
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12 Months
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Site Traffic
Page Views
Unique Users
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12 Months
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Ahrefs Analytical Data
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What would you offer for this listing?

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Seller Questions & Answers
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Opportunities
  • Growing and monetizing an email list
  • Optimizing the social media profiles
  • Adding a subscription service
  • Creating a forum
Risks
  • Google algorithmic changes could cause traffic to fluctuate
  • Advertiser changes can affect the earnings per click (EPC) in your account
Work & Skills Required
  • Monitoring analytics
  • Paying domain and hosting fees
Seller Support Includes

The Seller would be willing to provide 30 days of email support limited to one response per day after the first 7 days. The one response can contain answers to multiple queries that might be sent during that day

Reason for Sale

The Seller would like to sell as they don't have the time to concentrate on this business.

Other Information

Work Required Per Week: 1 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Other

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