Niche: Equipment, Home

Listing Details

This listing is for an Amazon Associates and advertising business created in November 2017 in multiple niches. The WordPress site features reviews and ‘best of’ articles for products across a variety of niches. The business has shown strong recent growth and thanks to a large amount of content already published on the site, minimal work is required from the seller to maintain.

The top three countries in terms of traffic are the US (65%), CA (7%), and UK (7%). The primary source of traffic is organic (90%), direct (8%), and referral (2%). There is a good spread of traffic with the top page only accounting for 5% of the total overall traffic.

The business primarily makes money through the Amazon Associates program (99%). It has also recently started using Ezoic to place display advertising on the site (1%). The Seller has been accepting some sponsored posts. Diversifying the income across all of these streams represents a good opportunity for the Buyer.

New content is added to the site about twice a month. A freelance writer is used to create new content and a VA formats and uploads the content. Both of them are aware of the sale and would be willing to work with the Buyer. The writer hasn’t been used recently as there is still a fair bit of content in the drafts stage, waiting to be posted. The new Buyer would benefit from publishing this content.

Facebook and Youtube accounts are included in the sale but neither are important in terms of generating traffic. The Seller hasn’t built an email list which would represent a growth opportunity that would be easy to implement for the Buyer to consider.

*The Seller has two small niche sites that are not included in the sale. Further details can be provided to active unlockers of this listing to compare any potential overlap of content.