Niche: Sports, Hobbies

Listing Details

This listing is for an affiliate, Adsense, Amazon Associates, and advertising business created in May 2018 in the sports and hobbies niches. The WordPress and PHP site is part forum and part blog which features reviews and guides about a specific kind of transport equipment. The business includes an email list (21,000 subscribers), has an even traffic spread throughout the site’s top pages, and requires minimal work from the Seller to maintain.

The business was originally a forum site only until October 2019 when the Seller added a blog section of the website to monetize via affiliates. The forum now redirects to a designated part of the site. The business earns primarily via affiliate (47.7%), Adsense (40.8%), Amazon Associates (8.7%), and advertising (2.8%) revenue sources. The entire Adsense/advertising revenue comes from the forum side of the business. Recently Ezoic has been utilized on the site and the business experiences some seasonality with spikes in November and December.

The primary source of traffic is organic search (68%), followed by referral (14%), and direct (12%). The US is the leading country in terms of traffic coming in at 39%, followed by France (7%) and Germany (5%) marketplaces respectively. Traffic is well spread throughout the site’s pages with the leading page only accounting for 2% of the total traffic share.

The Seller spends less than 2 hours per week approving user posts on the forum and most monitoring within the community comes from other users. On occasion, a user will flag a post as inappropriate and the Seller will review this issue. This happens typically only twice a month. To build up the forum the Seller relied on an outsourced developer from Upwork. Keeping the community engaged is vital for the business.

While trying to build up the content part of the site, the Seller has invested considerably into outsourced content. A third party agency had helped them with content in the past but has no longer been used starting in February. In terms of link building, the Seller has done a few guest posts, hired an agency to find link opportunities, and has been featured in several articles within the niche.

The business has a Twitter account but it is not important in terms of driving traffic to the business. The existing email list of 21,000 is not monetized and rarely used, serving as a growth opportunity for the buyer to consider and more information will be provided to active Buyers.