Equipment
Equipment
Business Started
1st of October, 2017
(6 years 6 months old)
Assets Included in the Sale
- Domain and all site content/files
- Facebook account
- Twitter account
Listing Details
This listing is for an Amazon Associates and advertising business created in October 2017 in the equipment niche. The WordPress site features a “best of” and review style blog for heavy-duty outdoor equipment. The business features content that has been written by an outsourced writer which keeps the Seller’s time spent on the business to a minimum of three hours per week.
The primary revenue sources for the business are generated from Amazon Associates (83%) and Ezoic (17%) display ads. The top three traffic channels for the asset include organic search (94%) direct (4%) and referral (1%) with the top countries in terms of traffic stemming from the US (74%) CAN (8.8%) and UK (3.2%) marketplaces respectively.
The Seller orders content from the same outsourced writer and attempts to publish new articles on a regular basis. The business includes social media accounts for both Facebook and Twitter though they are not important in terms of gaining traffic to the site. More information will be provided to active buyers.
*In February, an 18% Y-on-Y decline in Revenue was due to the Seller experimenting with Ezoic clickthrough rates.
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Targeting new keywords with content
- Expanding into other marketplaces
- Testing lead generation services
- Building and monetizing an email list
- Expanding affiliate offers within niche
Risks
- Fluctuations in rankings can impact traffic to the business.
- Amazon can change the commission structure of their program at any time.
Work & Skills Required
- Managing an outsourced writer
- Managing Authority.builders monthly link services when desired
- Formatting and publishing new content
- Updating Wordpress when required
- Monitoring analytics
Seller Support Includes
The Seller is willing to provide 60 days of email and Skype support to ensure a smooth transition.
Reason for Sale
The Seller is looking to use this capital to invest in a piece of real estate property.
Other Information
Work Required Per Week: 3 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
Recommended Businesses
Similar Listing Criteria
Display Advertising
Digital Product
Amazon FBA, eCommerce
Display Advertising
Digital Product
Amazon FBA, eCommerce
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