Niche: Sports

Listing Details

This listing is for a dropshipping business created in October 2016 in the sports niche. Women’s clothing and accessories designed around a specific sport are sold on the Shopify site and designed by the Seller. The well-aged business has strong branding and solid designs, and minimal work from the Seller is required.

The business is monetized entirely through dropshipping via Shopify and it has a monthly subscription option with 79 subscribers. The business experiences some seasonality, seeing a peak in sales at the beginning of the year. The business uses two print-on-demand suppliers, both located in the US.

The primary source of traffic is direct search (40%), followed by social (39%) and organic (9%) with most coming from a US (87%) audience respectively.

The business has an email list of 1921 subscribers that has been monetized and is used to send out 2-3 emails per month letting customers know about new products, news, or sales. There is an automated welcome email sequence when new subscribers sign up as well as an abandoned cart sequence.

Facebook and Instagram accounts help drive social traffic. Instagram is very important for traffic and growing the brand. The business has a loyal customer base and is followed by influencers and well-known figures within the sport and industry. The business would be well suited for a buyer interested in Instagram marketing. The Seller has only used Facebook and Instagram ads intermittently in the past two months and saw an increase in sales, so increasing ads on both platforms would be a growth opportunity for the buyer.

In terms of maintaining the business, the Seller spends 5 hours per week on the business mainly uploading content to Instagram.