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Personal Care, Bed & Bath

For Sale

Personal Care, Bed & Bath

Amazon FBAeCommerce
Listing Price $11,883,060
Monthly Multiple 42x
Pricing Periods 12 Months
SKUs 34
Brand Registry Yes
Avg. Monthly Profit $282,930
Avg. Monthly Revenue $1,208,482
Profit Margin 23%

Business Started

1st of January, 2016
(7 years 2 months old)

Assets Included in the Sale

  • Seller Central Account with 26 SKUs selling in the US & MX + 8 SKUs selling in the EU
  • 3 Domains and all site/content files
  • 6 established trademarks in the US & UK + pending EU trademarks
  • Facebook account with 4 branded pages (one primarily used for offers and reviews)
  • Manychat account
  • Employee contracts
  • SOPs
  • Supplier relationships
  • *The US Amazon account will be included in the sale, and any EU Amazon account listings will be included as a listing transfer (as per EU regulations require)
  • *Inventory is not normally included in the list price, further details can be provided to active verified buyers.
Listing Details

This listing is for an Amazon FBA and eCommerce business created in January 2016 in the personal care and bed & bath niches. The included Seller Central account features three brands in multiple niches with 26 SKUs selling in the US and MX markets and 8 SKUs selling in the EU (UK, DE, FR, ES, IT) marketplaces. The brands are trademarked in the US and UK and are part of Amazon’s Brand Registry 2.0 program. These established brands have amassed thousands of high ratings across their product lines, many having 4–4.5 star averages.

The business earns primarily through FBA (99.99%) with the remaining sales coming from Shopify, wholesale, and Woot. Inventory is entirely FBA and stored in external warehouses in the US, UK, and Amazon fulfillment centers.

The Seller spends about 4 hours per day on the business, usually on brand strategy, networking, managing VAs, communication with suppliers, and any other tasks that arise. Three VA’s support all the daily operations of the business including customer service, logistics, reporting, designs, monitoring listings, and other ad-hoc tasks. The VA’s will continue on with the Buyer.

Each brand has a Facebook account with thousands of followers. To drive more traffic to listings, the Seller advertises via Amazon Marketing Services. Additionally, a Facebook page and Manychat account have been used to offer rebates to customers and gain more reviews.

Immediate growth opportunities for the brands include building the existing Shopify sites up and growing these sales platforms. Additional revenue could also be earned by expanding outside of Amazon to Walmart and other retailers. The established US products could be added to the EU marketplaces and since the brands are well-established, adding products within the niche would be low-hanging fruit for scaling the business.

*This Amazon FBA business sells in the UK/EU marketplaces and passes the VAT threshold for 1 or more of the marketplaces. Please refer to the FAQ for more information on VAT.

*More details under FAQ section.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Verified Sellers & Vetted Data

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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Expanding product line within niche
  • Adding US products to EU marketplaces
  • Growing existing Shopify stores
  • Selling off Amazon's marketplace on other platforms
  • Amazon can suspend or cancel your FBA account due to a breach of their terms of service. (ToS)
  • Amazon algorithm changes could cause traffic to fluctuate
Work & Skills Required
  • Overseeing VA's work
  • Communicating with suppliers
  • Building on current brand strategy
  • Networking
Seller Support Includes

The Seller is flexible with the support period and is willing to offer 60-90 days of call and email support to ease the transition of the business to the Buyer.

Reason for Sale

The Seller would like to move on to other opportunities.

Other Information

Work Required Per Week: 20 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon FBA, Other

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