Niche: Baby Care

Listing Details

This listing is for an Amazon FBA, Amazon Associates, and advertising business created in July 2018 in the baby care niche. The included Amazon Seller Central account features 10 SKUs (1 currently inactive) for products related to baby care. The business includes a UK & US trademark, is a part of Amazon’s Brand Registry 2.0, and requires minimal effort from the Sellers to maintain.

The primary source of revenue for the business stems from Amazon FBA (90%) with additional income generated from the domain site including Amazon Associates (5%) and advertising (5%). The top three traffic channels for the domain site include organic search (86%) direct (8%) and social media (4%). The top three countries in terms of traffic to the site include the US (62%) UK (10%) and the CAN (5%) marketplaces respectively.

FBA sales are not reliant on the domain site. There has been a decline in traffic and income for the website, however, the FBA side of the business has grown, and profits are higher YoY even with this decline. The domain site has had a website and content since 1999, offering a growth opportunity for a Buyer with SEO experience to consider.

Content for the site has been outsourced, and daily operations for the business including social media posting have been outsourced to a VA in the Philippines who will not be continuing with the new Buyer.

Social media accounts including Facebook, Instagram, and Twitter exist for the asset though none are important in terms of generating traffic to the FBA listings or website. A large email list of over 10,824 subscribers will be included in the sale, and has not currently been monetized offering another growth opportunity for the Buyer to consider. More information will be provided to active Buyers.

*Please note the valuation for this business is based off Amazon Associate’s new commission structure rolled out on April 21st, 2020