Niche: Apparel & Accessories

Listing Details

This listing is for an eCommerce and Amazon FBA business created in November 2016 in the apparel and accessories niche. The included Seller Central account features 4 SKUs for accessories for mothers. The trademarked brand is a part of Amazon’s Brand Registry 2.0, has an email list of over 22K, and requires minimal work from the Seller to maintain.

This business earns primarily from Shopify (86%) and Amazon FBA (14%). The primary source of traffic is direct (32%), social (20%), affiliates (16%) and organic search (15%). A majority of the site’s traffic stems from the US (86%).

There is no blog content added to the site, and the only content regularly updated is the business’s Instagram account which is updated with photos taken by a photographer. The business has Instagram, Twitter, Pinterest, and Facebook accounts. The Instagram account is important for organic growth & branding, Facebook is the most important for paid advertising and customer acquisition, and Pinterest and Twitter are not important in terms of traffic. The Seller has used PPC to increase traffic to Amazon listings.

A 3PL in Utah handles and stores all Shopify inventory and Amazon inventory is entirely FBA. The only inventory the Seller handles are damaged returns which seller collects from the 3PL in person and then resells.

The business has one part-time employee who handles customer service inquires. She is aware of the sale and would likely like to continue on with the buyer.

The business has three new products in the prototype stage that are far enough along that they could be launched this year, serving as a growth opportunity for the Buyer to consider.