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Apparel & Accessories

#47397
For Sale
Verified

Apparel & Accessories

eCommerceAmazon FBA
Listing Price $91,354
Monthly Multiple 28x
Pricing Periods 10 Months
Brand Registry No
Avg. Monthly Profit $3,263
Avg. Monthly Revenue $14,740
Profit Margin %

Business Started

7th of November, 2016
(6 years 1 month old)

Assets Included in the Sale

  • Amazon seller central account - 4 SKUs
  • Domain and all site content/files
  • Email list (22,152 subscribers)
  • Trademark
  • Social Media (Facebook, Twitter, Pinterest)
  • *Inventory is not normally included in the list price, further details can be provided to active buyers.
Listing Details

This listing is for an eCommerce and Amazon FBA business created in November 2016 in the apparel and accessories niche. The included Seller Central account features 4 SKUs for accessories for mothers. The trademarked brand is a part of Amazon's Brand Registry 2.0, has an email list of over 22K, and requires minimal work from the Seller to maintain.

This business earns primarily from Shopify (86%) and Amazon FBA (14%). The primary source of traffic is direct (32%), social (20%), affiliates (16%) and organic search (15%). A majority of the site's traffic stems from the US (86%).

There is no blog content added to the site, and the only content regularly updated is the business’s Instagram account which is updated with photos taken by a photographer. The business has Instagram, Twitter, Pinterest, and Facebook accounts. The Instagram account is important for organic growth & branding, Facebook is the most important for paid advertising and customer acquisition, and Pinterest and Twitter are not important in terms of traffic. The Seller has used PPC to increase traffic to Amazon listings.

A 3PL in Utah handles and stores all Shopify inventory and Amazon inventory is entirely FBA. The only inventory the Seller handles are damaged returns which seller collects from the 3PL in person and then resells.

The business has one part-time employee who handles customer service inquires. She is aware of the sale and would likely like to continue on with the buyer.

The business has three new products in the prototype stage that are far enough along that they could be launched this year, serving as a growth opportunity for the Buyer to consider.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Utilizing more influencer marketing
  • Expanding to retail and small boutiques
  • Rolling out new products and add-on accessories
Risks
  • E-commerce businesses can be negatively impacted by an increase in cost of goods (COGS) from the manufacturer.
  • New competition to the space could drive ad prices up leading to be unprofitable.
Work & Skills Required
  • Managing Facebook and Amazon ads
  • Finding new influencers and maintaining social media accounts
  • Marketing via email list
  • Monitoring inventory levels
Seller Support Includes

The Seller is offering 5 hours per week in any form of remote communication for the first month after the sale. For the following 5 months, the Seller can dedicate an average of 5 hours per month in any form of remote communication to ease the transition of the business to the Buyer.

Reason for Sale

The Seller has another brand that is taking up more of their time and would like to focus on this brand within a different niche.

Other Information

Work Required Per Week: 10 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Shopify, Amazon FBA

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