Niche: Automotive

Listing Details

This listing is for a two-site package of Amazon Associates businesses created in October 2018 in the automotive niche. The WordPress site creates buying guides and 'best of' posts related to a wide range of automotive vehicles. The business requires minimal upkeep from the Seller.

The primary site in the package generates traffic primarily through organic (95%), followed by direct (4%), and referral (1%). The country leading traffic is the US (80%) with remaining traffic from CA (8%) and Australia (3%). This main site has seen good year-on-year growth in traffic & revenues.

For the secondary site, traffic is generated through mainly organic search (93%) followed by direct (6%) and referral (1%). This website sees traffic from a mostly US audience (81%), followed by Canada (9%) and Australia (2%). Throughout the site’s pages traffic is well spread, with the top page only accounting for 7% of traffic. This secondary site has seen fluctuations in traffic in November 2019 due to changing the site structure and experienced an impact on earnings recently due to the Google update in May 2020.

The seller spends less than an hour a week on the business, only moderating comments occasionally and otherwise letting the sites run themselves. All existing content was added when the sites were launched. Link building has been done via outreach and forum links, no PBNs or redirects have been involved. The business does have Reddit, Pinterest, and Twitter accounts for the secondary website but they’re mostly inactive.

With two sites in the same niche, risk is mitigated and there are growth opportunities for the pair. The low maintenance nature of the business creates a hands-off income opportunity for the Buyer.

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