Apparel & Accessories
Apparel & Accessories
Business Started
2nd of April, 2018
(6 years old)
Assets Included in the Sale
- 2 Domains and all site content/files
- Email list
- Social media accounts (Facebook, Pinterest, Instagram)
- *Inventory is not included in the list price, further details can be provided to active depositors.
Listing Details
This listing is for an eCommerce business created in April 2018 in the apparel & accessories niche. The Shopify storefront features a large line of women’s clothing and a strong brand for products being made and shipped in the US. The business has been performing well and requires minimal work from the Seller.
The business has a diverse spread of traffic among social media (43%) direct (20%) and organic search (15%). Included in the sale is an email list with over 12,600 subscribers, 11K of which are active. The brand also has over 29K social media followers, Instagram being the largest. The US is responsible for 89% of the total traffic.
This business uses a 3PL service located in Arizona that stores and fulfills orders to the customer after receiving inventory from the manufacturer located in California. The Seller manages one VA who is responsible for customer support and returns. There is also a 3rd party service used for photographing new products. Email campaign designs are created from an outsourced graphic designer.
The business sends two emails per month highlighting new products via MailChimp. The primary source of revenue comes from direct to consumer sales however there are bulk order options integrated within the storefront as well.
*The Seller has a 301 redirect from a “shop” domain to the branded Shopify storefront domain address. They are both branded for the site.
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Expanding the product line
- Improving CTAs within email campaigns
- Split testing social media ads
Risks
- An increase in Facebook/Instagram ad pricing could make the ads unprofitable.
- Not having multiple supplier sources.
Work & Skills Required
- Managing social media accounts
- Managing 3rd party Facebook ad agency
- Monitoring 3rd party product fulfillment center
- Responding to social media messages
- Managing customer service VA
Seller Support Includes
The Seller is willing to provide 45 days of email support and one Facetime call per week to ensure a smooth transition.
Reason for Sale
The Sellers are looking to pursue other opportunities.
Other Information
Work Required Per Week: 15 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Shopify
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