Niche: Health & Fitness

Listing Details

This listing is for an Amazon FBA business created in April 2013 in the health & fitness niche. The included Amazon Seller Central account features 8 SKUs that aim to help people work out and the business sells in the US. The business has a trademark and is part of Amazon’s Brand Registry 2.0 program.

The Seller enjoys working on the business, so they spend about 20 hours per week improving the listings when needed, managing PPC, providing customer service, and managing inventory. There are two employees who also handle customer service and managing orders. Both employees are willing to continue working after the sale and could handle more tasks to reduce the owner's workload. Furthermore, the seller has created SOPs that will be given to the buyer.

Outside of Amazon, there is a Shopify site that directs customers to the Amazon listings. There are also two Facebook pages and an Instagram account. While unimportant in terms of traffic, the Seller has maintained these social media profiles with regular posts.

The business is also part of the Small and Light program for 6 of the products, which means they provide FREE shipping to everyone, not just Prime customers. This is a great benefit for customers.

In addition, the most popular product is part of the Transparency program which protects the listing from potential highjackers and counterfeit products. Seller plans to add more products to this program.