Niche: Home, Sports

Listing Details

This listing is for an Amazon FBA business created in December 2016 in multiple niches. The included Amazon Seller Central account features 22 SKUs, primarily related to sports and home goods. The business sells in the US and all EU markets, with the large majority of revenue coming from the UK. Some of the products are “Best Sellers” with high reviews. The business has trademarks on both of the brands in the UK and is part of Amazon’s Brand Registry 2.0. The business has year-on-year growth and requires minimal work from the Seller.

The Seller has invested time streamlining the running of the business and has created detailed SOPs that cover almost all aspects of the day-to-day tasks. The business employs 2 VA’s who have been highly trained in all aspects of the business such as managing PPC/Facebook/AMS, and customer service. The Seller also employs a part-time assistant in China. She handles supplier management, stock ordering, stock control, sourcing, and inspections, while also enabling the company to work with local suppliers to get better pricing. The Seller has also developed custom software to manage inventory which is included in the sale.

The SOPs and staff have allowed the Seller to only spend about 4 hours per week on the business, with the majority of that time being spent managing the team, making necessary payments and deciding on new products. The Seller has not mentioned selling the business to the VAs, so cannot guarantee they will continue but is confident they will.

For a presence outside of Amazon, the Seller has two websites that direct customers to the Amazon product listings. There are two Facebook accounts with about 1.5k followers total. While the Seller runs some Facebook ads, they aren’t important to the business. In addition to the UK trademarks on both brands, the Seller has a trademark on one of the brands in Germany and both trademarks are pending in the US.

* The dip in profits in July, August, and September 2018 was caused by their main SKU being delisted. The SKU was delisted for failure to comply with a packaging law in Germany. Since fixing the issue and re-listing the SKU, sales have recovered.