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Home, Sports

#45715
For Sale
Verified

Home, Sports

Amazon FBA
Listing Price $4,400,462
Monthly Multiple 30x
Pricing Periods 6 Months
Brand Registry No
Avg. Monthly Profit $146,682
Avg. Monthly Revenue $477,723
Profit Margin %

Business Started

1st of December, 2016
(6 years old)

Assets Included in the Sale

  • Seller Central account for the US and EU with 22 SKUs
  • Domain and all site content/files for both sites
  • Trademarks
  • Social media accounts
  • * Inventory is not normally included in the list price, further details can be provided to active depositors.
Listing Details

This listing is for an Amazon FBA business created in December 2016 in multiple niches. The included Amazon Seller Central account features 22 SKUs, primarily related to sports and home goods. The business sells in the US and all EU markets, with the large majority of revenue coming from the UK. Some of the products are “Best Sellers” with high reviews. The business has trademarks on both of the brands in the UK and is part of Amazon’s Brand Registry 2.0. The business has year-on-year growth and requires minimal work from the Seller.

The Seller has invested time streamlining the running of the business and has created detailed SOPs that cover almost all aspects of the day-to-day tasks. The business employs 2 VA’s who have been highly trained in all aspects of the business such as managing PPC/Facebook/AMS, and customer service. The Seller also employs a part-time assistant in China. She handles supplier management, stock ordering, stock control, sourcing, and inspections, while also enabling the company to work with local suppliers to get better pricing. The Seller has also developed custom software to manage inventory which is included in the sale.

The SOPs and staff have allowed the Seller to only spend about 4 hours per week on the business, with the majority of that time being spent managing the team, making necessary payments and deciding on new products. The Seller has not mentioned selling the business to the VAs, so cannot guarantee they will continue but is confident they will.

For a presence outside of Amazon, the Seller has two websites that direct customers to the Amazon product listings. There are two Facebook accounts with about 1.5k followers total. While the Seller runs some Facebook ads, they aren’t important to the business. In addition to the UK trademarks on both brands, the Seller has a trademark on one of the brands in Germany and both trademarks are pending in the US.

* The dip in profits in July, August, and September 2018 was caused by their main SKU being delisted. The SKU was delisted for failure to comply with a packaging law in Germany. Since fixing the issue and re-listing the SKU, sales have recovered.

Earnings
Gross Revenue
Net Profit
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12 Months
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Site Traffic
Page Views
Unique Users
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12 Months
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Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Expanding the product range in the EU
  • Taking advantage of the US market
Work & Skills Required
  • The Seller currently spends about 4 hours per week managing this business. Their primary tasks are managing the VAs and coming up with new product ideas.
Seller Support Includes

The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition. There are also expansive SOPs to help the Buyer run the business.

Reason for Sale

The Seller also has interests in 2 software businesses in the Amazon space. They wish to sell this business to focus on scaling these.

Other Information

Work Required Per Week: 5 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon FBA

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