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Entertainment

#45639
For Sale
Verified

Entertainment

Display Advertising
Listing Price $55,325
Monthly Multiple 30x
Pricing Periods 6 Months
Brand Registry No
Avg. Monthly Profit $1,844
Avg. Monthly Revenue $2,629
Profit Margin %

Business Started

7th of March, 2000
(22 years 8 months old)

Assets Included in the Sale

  • Domain and all site content/files
  • An additional domain
  • Social media accounts
Listing Details

This listing is for an advertising business created in March 2000 in the events niche. The Wordpress site lists children’s activities for the community in a specific US city. The business earns revenue via ads purchased by local businesses. The business has a strong email and social media following and requires minimal work from the Seller.

The primary source of traffic is organic through Google, with direct traffic accounting for about a third. There is an email list of 7k subscribers monetized with ads placed in a weekly newsletter and dedicated email blasts. There is a Facebook page with 23k followers, Twitter with 4.9k, and Instagram with 1k. The Facebook page is a good source of traffic and revenue.

The Seller spends 3 to 5 hours per week on this business managing the team and performing monthly bookkeeping. There is a local "community manager" in the specific city responsible for sourcing new advertising and running social media. A remote site manager oversees content creation and advertisement rotation on the site. Finally, two remote contractors do the calendar research. None of the employees are aware of the sale, though the Seller expects the two remote contractors to continue working with the Buyer.

* We’ve decided to use a 3-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

* The Seller purchased a new domain in May 2018. After building a new site on it, they redirected all traffic to this new domain. Both domains and sites are included in the sale.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Continuing to find new events to list
  • Utilizing the social accounts outside of Facebook
Risks
  • None
Work & Skills Required
  • The Seller spends about 3-5 hours per week on this business, managing the team and performing monthly bookkeeping.
Seller Support Includes

The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition.

Reason for Sale

The Seller is looking to focus on other businesses.

Other Information

Work Required Per Week: 4 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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