Niche: Electronics

Listing Details

This listing is for an ecommerce business created in July 2016 in the mobile accessories niche. The Shopify site sells numerous accessory products for mobile devices, but is known for one specific product type. This is an established business with a massive social media presence and email list.

The top sources of traffic for this business are direct and social media. Social media accounts associated with the brand include Facebook, Twitter, Instagram, and YouTube. Instagram has the largest following with over 600k followers in total. The pages are integral to the core of the business and content it shares.

The business procured hundreds of videos from influencers and videographers when it first launched. They still chop up new videos and make different edits to existing raw footage on a monthly basis. Due to the nature of the main product, new content is generated organically on Instagram, YouTube, Snap, and Twitter. This content is then used in advertisements. Additionally, the brand has been written about on major sites and had numerous free celebrity/athlete endorsements.

The associated email list has over 300k subscribers. There is also an SMS campaign list with over 200k members. These are not currently being monetized, making them growth opportunities for the Buyer to consider.

When it comes to work required for maintaining this business, everything is done in-house except fulfillment/storage which is handled by a 3PL company. There are 2 dedicated employees currently working on this specific business — one for customer service and one for marketing.

* The Seller's agency is willing to continue handling any or all of the daily/weekly tasks for the Buyer at an agreed upon rate. More information can be provided to active depositors.