Niche: Automotive

Listing Details

This listing is for a lead generation business created in August 2017 in the automotive niche. The Wordpress site features a technology product that relates to vehicles. Outsourced content is added monthly and the majority of traffic is organic from Google. This young, but growing business requires very little work from the Seller.

The Seller uses an editor and three writers. The Seller also works on improving the existing content each week. The main source of links for the site is guest posts. The Seller has exclusively focused on providing leads for one company because of the high payout, but a direct opportunity for the Buyer would be adding Amazon Associates links so the customer can purchase the products instead of filling out a lead.

*The Seller owns a business in a related niche that does not overlap with this business. Details can be discussed further with depositors.

*A US government-related mandate took effect in April 2018 that could possibly have positively affected revenue. Canada has a similar mandate taking effect in January 2019.

*We’ve decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.