Niche: Apparel & Accessories

Listing Details

This listing is for an Amazon Merch business created in June 2017 in the apparel & accessories niche. This steadily growing business is at the 6000 tier and is enabled for Amazon’s AMS paid advertising services — both direct opportunities for expansion. The designs are family-oriented and mainly target women and children. The Seller created these to be evergreen products that sell every day, every week or every month.

The account has over 1200 products live on Amazon US, which are also listed again on Amazon UK and DE, giving a total of around 2400 live designs. All the traffic is currently organic. As mentioned, this account has been enabled to use Amazon’s AMS services which is Amazon’s paid advertising platform. Not everyone has this feature yet and this is a potential way to grow traffic.

The Seller has been creating around 10-20 shirts a week, which requires keyword research and designing on Photoshop. The Seller has outsourced some design elements along the way as well. The Seller would consider continuing to design 5 shirts a week and assisting the Buyer with keyword research for the first month until the Buyer gets the hang of things. This is above and beyond the standard support offered.

The dip in December 2017 was due to a freeze that affected many accounts where Amazon unpublished designs and blocked the uploading of new products. Looking at October and November of 2017, it’s worth noting these strong months were accomplished with only 100 live designs. Heading into the last quarter of 2018, the account has 10x the number of designs ready for sale.

*The Seller uses a few business tools to manage the account more effectively and automate some of the processes. These will be included in the sale.
*We’ve decided to use an 8-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.