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Baby Care

#45071
For Sale
Verified

Baby Care

DropShipping
Listing Price $509,837
Monthly Multiple 34x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $14,995
Avg. Monthly Revenue $47,225
Profit Margin %

Business Started

1st of August, 2016
(6 years 4 months old)

Assets Included in the Sale

  • Primary domain and all site content /files
  • Email list of approximately 60,000 subscribers
  • Social Media accounts
  • Shopify account & apps
  • All original artwork and advertisements including videos
Listing Details

This listing is for a dropshipping business created in August 2016 in the baby niche. The Shopify site features baby apparel & accessories and fulfills using the Oberlo app. With a combined following over 200K on social media and an email list of over 60K subscribers, this business enjoys a nice mix of social, direct, and organic traffic. The well-branded business has a VA who manages the fulfillment, reducing the work required of the Seller.

Facebook has 175K+ followers and Instagram has almost 30K followers. Social media makes up most of the work for the Seller with new content added several times a week. Facebook and Instagram ads are also run through these accounts. The large audience size allows the Seller to use their followers as a type of 'test group' for any products they want to share. If they see an increase in response on a particular product this allows them to run ads knowing what the ‘sample group’, which represents the buyers, are looking for.  This helps save money on ad spend since they can test for free and then choose to advertise a new style.

The business is currently running an email campaign at the beginning of every month showing off new styles and items for the season at hand. After the initial blast to the entire list, every other day they will send the campaign again to those that did not open the previous email and trickle this on for 3-4 more times before ending that email campaign. This allows immediate new sales along with additional sales that come in as emails are eventually opened by customers. The system is not automated or segmented and improving the system is an opportunity for the Buyer to pursue.

*There is some seasonality to this niche with lower sales between May and August.

*The Seller installed Google Analytics in April 2018, previously just relying on Shopify's reports.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Expanding to other English speaking countries like Canada, UK, New Zealand, and Australia.
  • Expanding with Facebook and Google ads.
  • Work with social media influencers, especially mothers and new parents.
  • Expand the product offering to maternity wear, baby toys, baby carriers, etc.
  • Expanding to ecommerce and holding inventory to enjoy the high margins on top products.
  • Creating 'parent to parent' articles and email campaigns to drive the community and loyalty of the customer base.
Work & Skills Required
  • The Seller currently spends around 10-15 hours per week:
  • Handling customer service emails.
  • Making Social Media posts.
  • Checking for returns.
  • Researching new products to add and then testing with ads.
  • Taking care of the monthly email campaign.
Seller Support Includes

The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition.

Reason for Sale

The Seller would like to invest in other endeavors.

Other Information

Work Required Per Week: 15 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Shopify

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