Niche: Baby Care

Listing Details

This listing is for a dropshipping business created in August 2016 in the baby niche. The Shopify site features baby apparel & accessories and fulfills using the Oberlo app. With a combined following over 200K on social media and an email list of over 60K subscribers, this business enjoys a nice mix of social, direct, and organic traffic. The well-branded business has a VA who manages the fulfillment, reducing the work required of the Seller.

Facebook has 175K+ followers and Instagram has almost 30K followers. Social media makes up most of the work for the Seller with new content added several times a week. Facebook and Instagram ads are also run through these accounts. The large audience size allows the Seller to use their followers as a type of ‘test group’ for any products they want to share. If they see an increase in response on a particular product this allows them to run ads knowing what the ‘sample group’, which represents the buyers, are looking for.  This helps save money on ad spend since they can test for free and then choose to advertise a new style.

The business is currently running an email campaign at the beginning of every month showing off new styles and items for the season at hand. After the initial blast to the entire list, every other day they will send the campaign again to those that did not open the previous email and trickle this on for 3-4 more times before ending that email campaign. This allows immediate new sales along with additional sales that come in as emails are eventually opened by customers. The system is not automated or segmented and improving the system is an opportunity for the Buyer to pursue.

*There is some seasonality to this niche with lower sales between May and August.

*The Seller installed Google Analytics in April 2018, previously just relying on Shopify’s reports.