Niche: Health & Fitness

Listing Details

This listing is for an Amazon Associates business created in September 2017 in the health & fitness niche. The site features articles tying together fitness and a popular diet. The main source of traffic is organic from Google. The business brings in revenue from Amazon US, CA, and UK. This quickly growing business is showing strong earnings and is mostly hands off.

Though the Seller currently only checks on the site to make sure it's running smoothly, in the past, tasks have included creating content and doing outreach. The Seller has done a guest post and tried out the skyscraper technique for link building, but has not yet received many results. This is an opportunity for the Buyer to improve. An email list has been started and has already gained 300 subscribers. The Seller has not yet tried to monetize the list but has sent a couple of emails that link back to the website.

*The Seller has made a small amount of revenue on the side as an online fitness coach and will include the landing page and client form in the sale.

*The drop in traffic and revenue in July was due to removing a plugin. This affected conversions and accidentally removed Google analytics for 2 days.

*The business was initially launched under a different domain name and was redirected to the current one in November 2017.

*We’ve decided to use a 7-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.