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Survival & Security

For Sale

Survival & Security

Listing Price $48,140
Monthly Multiple 27x
Pricing Periods 10 Months
Brand Registry No
Avg. Monthly Profit $1,783
Avg. Monthly Revenue $2,893
Profit Margin %

Business Started

1st of September, 2013
(9 years 6 months old)

Assets Included in the Sale

  • Primary domain & all site content/files
  • All assets, servers, source code
  • Social media accounts
  • Survey results
Listing Details

This listing is for a SaaS business created in September 2013 in the privacy niche. The custom built site features a subscription service to use a virtual private network (VPN) with servers in 20 countries. The business has over 10K active subscribers on the lifetime plan, an email list over 15k, and an Instagram following of over 17K.

The majority of the traffic comes from Google, with the remaining traffic coming from discount plans using an affiliate network, from forums, and from promotions on social media. Since owning the business the Seller has enjoyed managing two contractors. One takes care of customer support and the other is a backend developer who manages all the server provider relationships. They both look forward to continuing with the Buyer.

The Seller recently surveyed over 14,000 users, and 80% of the respondents were happy with the product and the experience, with a new desktop client being the #1 request. This is an opportunity for the Buyer to pursue. The #1 change the Seller would immediately implement is updating the system to do recurring payments. Though customers do not experience any difference, currently the business manually processes payments each month.

*When users use the VPN for activity that violates the terms of service the business gets complaints from the server providers. From there the Seller bans the users from the VPN and the servers.

*August 2018 saw an increase in contractor payments for backend fixes to payments and design. This neutralized the increased revenue for the month.

*We’ve decided to use a 7-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Opportunities for this business include expanding advertising. The Seller is currently testing Google ads.
Work & Skills Required
  • The Seller currently spends around 10-15 hours per week:
  • Managing both of the contractors
  • Sending emails to all users
Seller Support Includes

The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition.

Reason for Sale

The Seller is developing an e-course project that is taking up most of their time and they want to pass this business to someone that will take it to the next level.

Other Information

Work Required Per Week: 15 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Other

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