Niche: Survival & Security

Listing Details

This listing is for a SaaS business created in September 2013 in the privacy niche. The custom built site features a subscription service to use a virtual private network (VPN) with servers in 20 countries. The business has over 10K active subscribers on the lifetime plan, an email list over 15k, and an Instagram following of over 17K.

The majority of the traffic comes from Google, with the remaining traffic coming from discount plans using an affiliate network, from forums, and from promotions on social media. Since owning the business the Seller has enjoyed managing two contractors. One takes care of customer support and the other is a backend developer who manages all the server provider relationships. They both look forward to continuing with the Buyer.

The Seller recently surveyed over 14,000 users, and 80% of the respondents were happy with the product and the experience, with a new desktop client being the #1 request. This is an opportunity for the Buyer to pursue. The #1 change the Seller would immediately implement is updating the system to do recurring payments. Though customers do not experience any difference, currently the business manually processes payments each month.

*When users use the VPN for activity that violates the terms of service the business gets complaints from the server providers. From there the Seller bans the users from the VPN and the servers.

*August 2018 saw an increase in contractor payments for backend fixes to payments and design. This neutralized the increased revenue for the month.

*We’ve decided to use a 7-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.