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Niche: Pets

Monetization: Amazon FBA, eCommerce

Amazon FBA
  • Monthly Revenue: $170,108
  • Monthly Net Profit: $56,002
  • List Price: $1,736,061
  • Multiple: 31x

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Summary:

This listing is for an Amazon FBA business created in October 2014 in the pets niche. The 3 SKUs focus on a common problem that pet owners face. The highest earning product has thousands of high reviews as well as an ‘Amazon Choice’ badge. These products are exclusively manufactured in the US and not available to others as a private label product, giving an edge over any competition. This business is showing strong growth and requires minimal work hours from the Seller.

The business is part of Amazon’s Brand Registry and the brand is trademarked. Thanks to the supplier being located in the US, which provides a quick turnaround, the business does not need to keep any overstock. Though the business is almost entirely FBA the Seller has started a new channel with a Shopify site and is holding some inventory at a third-party fulfillment center. The Seller also sells to Chewy.com, with room to expand.

Sponsored Ads, customer service, and feedback and performance maintenance are outsourced and handled through a contracted company. Another outside contractor spends a few hours here and there taking care of emails and Shopify maintenance. Though they will not continue with the new owner, the Seller is confident a replacement could be trained in a few hours.

The Seller is continuing to build the business by adding new products and sampling new proprietary products. They are also testing new stand-alone product funnels with upsells and subscription options. On top of this, they are currently implementing an SEO plan for the Shopify store. All of these directions will be opportunities for the Buyer to pursue, with much of the legwork taken care of.

*We’ve decided to use an 8-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

*This business is pre-approved for an SBA loan up to $825,000.

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Start Date

1st of October, 2014

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Assets Included in the Sale

Included in the sale of this business are:

  • 3 SKUs
  • Trademark
  • Shopify account
  • Chewy account
  • Associated domains
  • Supplier relationship
  • New product research

*Inventory is not normally included in the list price, further details can be provided to active depositors.

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Work/Skills Required/Day to Day

The Seller currently spends less than 10 hours per week:

  • Keeping inventory in stock
  • Monitoring the work of contractors
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Graph Summary:

Ave pageviews/month

27,921

Net Profit/month

$56,002

Gross Revenue/month

$170,108

1Mo
6Mo
1Y
All
traffic

Proof of Income

  • August: $101,885
  • July: $85,209
  • June $52,231
traffic

Proof of Traffic

  • August: 43,230 views
  • July: 38,253 views
  • June: 25,770 views

Download All

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Opportunities and Risks

Opportunities for this business include:

  • Continuing to grow the recently launched product
  • Launch the products that are ready to go
  • Continue growing presence outside of Amazon
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Seller Suport Includes:

The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition.

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Reason for Sale

The Seller has another business they would like to pursue.

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Empire Certified

All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.

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How to Purchase

We are accepting Bank Wire for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $170,108

Average Monthly Expenses: $114,107

Average Monthly Net Profit: $56,002

* We are using the last 8 months to determine the averages.

Work Required Per Week:
10 Hours
Domain Type: .com Private Blog Network (PBN): No Platform: Shopify Buyer Persona: Portfolio Paul

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