Niche: Apparel & Accessories

Listing Details

This listing is for an Amazon FBA business created in January 2017 in the apparel & accessories niche. The business has 40 SKUs focusing on accessories for formal menswear, one of which is an ‘Amazon Best Seller’. The brand is trademarked and is part of Amazon’s Brand Registry 2.0. With many good reviews, the business is showing year on year growth, and requires minimal work from the Seller.

The Seller has set up a branded domain with a Shopify store, though it has no traffic or sales.  The Seller spends most of their time just checking inventory, sales, and PPC performance. PPC optimization is taken care of by a part-time VA who works on an hourly basis. Detailed SOPs are included in the sale.
*The dip in July numbers are due to a convergence of unlucky events: a stock-out, an Amazon delay, an Amazon listing error, and dealing with a counterfeit competitor. The new membership in Amazon Brand Registry 2.0 should help avert similar issues in the future.
*One product does not fall under the same accessory category as the others and has not been included in the approved trademark.
*Two listings were previously blocked by an erroneous patent claim. The issue was resolved quickly, since the patent was not infringed upon.

*We’ve decided to use a 10-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.