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Niche: Outdoors

Monetization: Amazon Associates

Amazon Associates
  • Monthly Revenue: $8,339
  • Monthly Net Profit: $8,200
  • List Price: $237,811
  • Multiple: 29x

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Summary:

This listing is for an Amazon Associates business created in October 2016 in the outdoors niche. The WordPress site features articles and reviews relating to a range of outdoor activities including fishing, kayaking, and camping. The site earns affiliate commissions from Amazon US, UK, and CA. There is a good traffic split between top posts and since taking over the business, the Seller has enjoyed steady traffic and earnings, with minimal work required.
The business has over 400 pieces of content on the site. The site releases an average of 7 new pieces of content each month. All content is outsourced to a content agency which provides high-quality edited content. A VA publishes these articles on WordPress, including graphics and images. The VA looks forward to continuing with the new owner.
The Seller has purchased around 10-15 links from individuals within various Facebook groups and a link package of 30 links from an individual who the Seller believes is no longer selling links. The business also has a few links from link exchanges. The Seller has built around 30 scholarship links, though only some are still active as many universities remove scholarship links after a certain amount of time.
One opportunity for the Buyer to pursue is to upgrade the existing content to rank higher. There are hundreds of articles that are currently on the second page of Google. With proper page optimization and link building, it’s possible that some of these pages could move to the first page of Google. This niche has some seasonality with higher revenue in the summer and lower revenue in the winter. Expanding the reviews to include more winter products is another option for the Buyer.
*In May 2018 the site received a penalty related to the use of the Yoast plugin. This penalty affected many site owners using this plugin. After recognizing the issue, the Seller de-indexed the unimportant links, and the site returned to its normal position within a few weeks.
*There are some gaps in traffic that are due to tracking codes missing for Google Analytics, and not from actual falls in traffic. This was due to site updates where the tracking code was removed from the site and not replaced immediately, so Google Analytics could not properly track the traffic.
*We’ve decided to use a 9-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

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Start Date

4th of October, 2016

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Assets Included in the Sale

  • Primary domain & all site content/files

  • Facebook account

  • Contractor relationships

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Work/Skills Required/Day to Day

  • The Seller currently spends around 2-3 hours per week checking rankings. If a keyword falls, the Seller analyzes what might be the cause and takes action.

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Graph Summary:

Ave pageviews/month

97,477

Net Profit/month

$8,200

Gross Revenue/month

$8,339

1Mo
6Mo
1Y
All
traffic

Proof of Income

  • July: $10,866
  • June: $12,287
  • May: $8,951
traffic

Proof of Traffic

  • July: 132,783 views
  • June: 140,769 views
  • May: 110,319 views

Download All

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Opportunities and Risks

Opportunities for this business include:

  • Optimizing and updating content to move from the second page to the first page of Google
  • Working with affiliate programs outside of Amazon which offer higher commissions
  • Targeting more keywords in this expansive niche
  • Posting more content, especially: how-to guides, resources, and viral content
  • Publishing new reviews on a regular basis
  • Increase social media presence
  • Collecting customer emails
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Seller Support Includes

The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition.

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Reason for Sale

The Seller wants to focus on their other projects.

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Empire Certified

All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.

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How to Purchase

We are accepting Bank Wire and Bitcoin for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $8,339

Average Monthly Expenses: $138

Average Monthly Profit: $8,200

* We are using the last 9 months to determine the averages.

Work Required Per Week:
3 Hours
Domain Type: com Private Blog Network (PBN): No Platform: WordPress Buyer Personas: Newbie Norms, Portfolio Paul, Lifestyle Larry

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