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Niche: Package: Beauty & Personal Care

Monetization: Amazon Associates

Amazon Associates
  • Monthly Revenue: $4,372
  • Monthly Net Profit: $4,191
  • List Price: $150,875
  • Multiple: 36x

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Summary:

This listing is for an Amazon Associates two-site packaged created in September 2012 & November 2015 in the beauty & personal care niche. The WordPress sites serve as dedicated online resources for women of all ages interested in hairstyling. The business has steady earnings and traffic history. Thanks to outsourced writers, the Seller only spends a few hours a week maintaining both sites.

Since owning the site, the Seller has added new product related articles about twice a month. The Seller also creates pinable images for these articles to put on Pinterest and has implemented a few business tools that help manage the tasks quickly. For a Buyer interested in growing the business even further, a key opportunity would be utilizing the social media networks to increase traffic. So far Pinterest is the platform with some traction, thanks to the 200K+ monthly viewers.

*Both sites were part of the geo-targeting beta test developed by Amazon last year.

*We’ve decided to use a 10-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

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Start Date

1st of September, 2012

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Assets Included in the Sale

Included in the sale of this business for both sites are:

  • Primary domain & all site content/files
  • Social media accounts
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Work/Skills Required/Day to Day

The Seller currently spends up to 5 hours per week total on both sites:

  • Adding new product related articles about twice a month
  • Creating new pinable images for Pinterest
  • Keeping plugins on the site updated
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Graph Summary:

Ave pageviews/month

91,997

Net Profit/month

$4,191

Gross Revenue/month

$4,372

1Mo
6Mo
1Y
All
traffic

Proof of Income

  • June: $3,054
  • May: $3,908
  • April $4,319
traffic

Proof of Traffic

  • June: 75,704 views
  • May: 84,626 views
  • April: 94,347 views

Download All

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Opportunities and Risks

Opportunities for this business include:

  • Continuing to build out product review articles within the existing niche.
  • Update older products to feature luxury branded items and focus new articles on Amazon’s luxury hairstyle products to take advantage of better economics.
  • Develop relationships with smaller hair styling brands through advertising and giveaways
  • Develop a reverse guest posting campaign by leveraging two sites in the same niche.
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Seller Support Includes:

The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition. If more is needed, this could be discussed.

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Reason for Sale

Recent changes in the Seller’s day job make it difficult to manage a full-time job and run these sites.

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Empire Certified

All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.

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How to Purchase

We are accepting Bank Wire for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $4,372

Average Monthly Expenses: $181

Average Monthly Net Profit: $4,191

* We are using the last 10 months to determine the averages for each site.

Work Required Per Week:
5 Hours
Domain Types: .com, .co.uk Private Blog Network (PBN): No Platforms: WordPress Buyer Persona: Newbie Norms

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