Niche: Apparel & Accessories

Listing Details

This listing is for a dropshipping business created in March 2017 in the apparel & accessories niche. The Shopify site, popular with Instagram influencers, focuses on a fashionable accessory as well as print-on-demand shirts. The traffic has a nice split between social, direct, and organic traffic, with room for growth in each of these directions. The business requires low work hours from the Seller and many of the tasks could be outsourced.
The business sells over 50 products, dropshipped worldwide from China and the US. The Seller spends time each week fulfilling orders with Oberlo, taking care of customers, adding new products, managing social media, and sending out promos to influencers. Pictures for social media are added throughout the week. The photos are either from customers who tag the brand in their posts or from outsourced photoshoots.
Instagram has almost 30K followers and 7% engagement rate and this brings in the majority of traffic. There is also an email list of over 4K subscribers. It is currently being monetized but it has not been a primary focus. There is an automated 3-series abandoned cart email sent to customers as well as segmentation used in campaigns. The company sends about 4 email campaigns monthly to this list.
*In February 2018 the Seller used a large part of the budget for Facebook Ad testing. This contributed to the low profit for the month.