Niche: Gaming

Listing Details

This listing is for a digital product business created in February 2014 in the online gaming niche. The business is a social network and game where players try to out-do each other, and is based on a very popular discontinued social media game. The business makes money through in-app purchases as well as monthly VIP subscriptions on its custom-built site. Requiring very little work, and no need for a developer, this business has over 1400 registered users.

The Seller feels there is not much that needs to be done on the day-to-day side of things, mostly just keeping an eye on the chat system and making sure things are not getting too 'out of control' among the players. The Seller peeks in once or twice a day on average. New “limited edition” equipment should be released every 2 weeks, a process which takes maybe 20 minutes to do. There are plenty of templates for new equipment in the database allowing new gear to be rolled out with a few clicks. The Seller has focused much of the last 6 months making it as easy as possible for a new owner to come in and continue operations without much effort.

Traffic is all organic or word-of-mouth. The business has a Facebook page and a Facebook group, but neither are really used. The only time the group is used is if the site goes offline entirely due to an outage (it’s happened once in 4 years due to a power outage at the datacenter). Most maintenance is automated, the software occasionally needs an upgrade (about every 3 - 6 months) which usually just entails uploading new files overwriting the old ones.

*Google Analytics has only been installed since January 2018.