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For Sale


Display AdvertisingAffiliate
Listing Price $26,250
Monthly Multiple 31x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $847
Avg. Monthly Revenue $878
Profit Margin %

Business Started

1st of April, 2008
(14 years 10 months old)

Assets Included in the Sale

  • Primary domain & all site content/files
  • Social media accounts
  • Email list
  • Ad partnerships
  • Branded domains
Listing Details

This listing is for an advertising and affiliate business created in April 2008 in the sports niche. The Wordpress site features articles and news about a popular US football team. The site primarily earns from ads placed around the site, and around a quarter of the revenue comes from affiliate income. The nicely aged site has consistent earnings, good diversity between organic, direct, and referral traffic, and has established itself in the niche.

The Seller feels this is more than just a content site. It's a community of fans. People contact the Seller often to ask to contribute to the site. The new owner could do a call for submissions and the Seller believes there will be no problem finding contributors for articles. Content is either written by the Seller or outsourced and is published on a daily basis. In the past, one of the contributors was paid with a percentage of the revenue based on the number of views on his posts.

The affiliate income is generally from sponsored posts. In the past, the Seller has also run some affiliate offers and done some one-off deals. The Seller is approached regularly by memorabilia businesses and other sports-related businesses to do special promotions. Expanding this line of revenue is an opportunity for the Buyer.

The business has over 35K+ Facebook followers, over 5K followers on Twitter, and over 50K monthly viewers on Pinterest. The Seller has gathered over 6K emails, which are acquired when a user registers to be able to leave a comment on the site.

*In January 2017, the ad platform GumGum gave this business a penalty while the business was moving servers. The Seller explained the issue to the platform, but the platform did not reactivate it.

*Three branded domains are included in the sale.

*There is some seasonality in this business, tied to the US Football season.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Focusing on building traffic
  • Optimizing the ads
  • Developing other assets like an app
Work & Skills Required
  • The Seller currently spends around 14 hours per week occasionally writing some posts and editing other people's posts.
Seller Support Includes

The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition.

Reason for Sale

The Seller wants to focus on exclusively their main business.

Other Information

Work Required Per Week: 14 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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