Niche: Pet Care

Listing Details

This listing is for an ecommerce and Amazon FBA business created in July 2015 in the pets niche. The business sells a selection of pet accessories via Amazon FBA, a Shopify site, and Chewy. The Seller has also just started selling on Wayfair. There are 31 SKUs included with 3 additional ones for products about to be released.

Amazon FBA accounts for the majority of sales. The Seller uses a warehouse to process FBA shipments every 2 weeks. The warehouse also ships inventory to Chewy’s fulfillment centers about once every 3 weeks. All but one of the product types listed on the Shopify site are fulfilled via Amazon FBA. The customer service agent fulfills orders for the final product type. A backup freight forwarder also receives containers to send to Amazon and Chewy in case the other forwarder has issues or gets too busy.

As mentioned, there is a customer service agent working for the business. They spend 20 hours per week handling customer service, tracking inventory, fulfilling orders, and stamping inventory with SKU labels before sending to the freight forwarder.

A Facebook page and Instagram profile aren’t important to the business but are used for reposting relevant industry content and updates — currently handled by a VA. A small Facebook ad campaign is used to capture some emails. An email list of about 1.2K subscribers receives a weekly email and an automated 11-part email sequence is set up. Once someone signs up for the discount code on Facebook, they’re put in the automated sequence for a month.