Parenting
Parenting
Business Started
1st of April, 2009
(15 years old)
Assets Included in the Sale
- Domain and site content/files
- Social accounts (Facebook, Twitter, Instagram, Pinterest, and YouTube)
- Previously-used domain
Listing Details
This listing is for an advertising business created in April 2009 in the parenting niche. The site is a blog dealing with topics surrounding parenting and is monetized via ads. The business currently requires very little time to maintain as is, but there are several opportunities to grow the business by adding additional sources of income.
Some of the additional sources of income the new owner may be interested in exploring include digital products, dropshipped products, Amazon FBA, affiliate marketing, coach/expert marketplace, and sponsored posts.
Prior to February 2017 the blog was monetized via sponsored posts and the sellers have an extensive list of firms that they worked with in the past for sponsored posts. The business has a presence on social media, but the majority of the site’s traffic comes from Google organic searches. One page in particular brings in the majority of traffic to the site, so directing people to other areas of the site through this page is an opportunity to scale the business.
While the business had a fairly large email list in the past, the sellers let the list lapse over 3 years, so it is no longer valid and was deleted. The new owner may wish to start collecting emails once again if they are interested in using email marketing as a growth strategy for the business.
* The site has gone through a couple of domain changes, but has used the current domain since 2009. One of the previous domains will be included in the sale of the business, while the other is no longer owned by the seller.
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Opportunities for growing this business include:
- Creating digital products (printables, eBooks, eCourses)
- Dropshipping parenting products
- Creating a product to sell on Amazon
- Adding affiliate links for different parenting products or coaching
- Accepting sponsored posts
- Risks: Like any other content site, there is a risk of a drop in rankings due to Google algorithm updates, etc.
Work & Skills Required
- The seller spends very little time on this business day-to-day. Content is added sporadically and added to social media.
Seller Support Includes
The Seller is open to various arrangements, but is willing to provide 30 days of email support and 2 Skype calls.
Reason for Sale
The owners are no longer interested in running the business as their children are getting older.
Other Information
Work Required Per Week: 2 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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