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Niche: Health & Fitness

Monetization: Info Product

Info Product
  • Monthly Revenue: $5,480
  • Monthly Net Profit: $3,993
  • List Price: $119,778
  • Multiple: 30x

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This listing is for an info product business created in September 2016 in the health & fitness niche. This business sells workout and nutrition plans (3 products) on their WordPress site and Clickfunnels sales pages. The business gains the majority of its traffic from Pinterest with 33k+ followers. High converting clicks directly to the sales page also come from Instagram with 260k+ followers. This business shows strong growth throughout the year, even after the usual ‘New Year fitness bump’.

The marketing is run 90% on autopilot. The Seller uses a VA and can provide training material for the new Buyer’s VA, as well as screen captures of how the processes are completed. The Seller works between 5 – 10 hours on the site. Daily tasks include replying to a few emails though much of the rest of the time is spent toying with marketing, funnel ideas etc. The Seller has done under 5 hours work in the past and a VA could be employed to continue the grow the business by pumping out Pinterest content even further using a system the Seller developed.

Regarding opportunities for the Buyer, the Seller points out that money only currently comes from the sales funnel, which sees roughly 50,000 clicks a month, whereas the blog gets on average 450,000 clicks a month. If better use was made of monetizing the blog traffic with products, it would likely be more effective. There is also an email list of almost 30k, that the Seller is not using to its full capacity.

*The Seller is not personally tied to the info products.

**There is AdSense on the website but it is excluded from earnings and will not be transferred.

***Some content on the site, though original and created by the Seller, has been copied and used on other websites.

****October 2017 was a low month for the business as the Seller had started traveling the world earlier that year and wasn’t working as effectively. They were also investing into new marketing streams that didn’t turn out fruitfully.



Start Date

1st of September, 2016


Assets Included in the Sale

  • Primary domain and all site content /files

  • All of the various product funnel variations on Clickfunnels

  • Email list 28k+

  • Pinterest Account 33k+

  • Instagram Account 265k+


Work/Skills Required/Day to Day

  • Replying to 2-3 emails.

  • Toying with marketing, funnel ideas etc.


Graph Summary:

Ave pageviews/month


Net Profit/month


Gross Revenue/month



Proof of Income

  • April: $6,298
  • March: $5,941
  • February: $5,771

Proof of Traffic

  • April: 431,311 views
  • March: 343,737 views
  • February: 412,776 views

Download All

Graph Summary

Opportunities and Risks

Opportunities for this business include:

  • Monetizing the blog traffic more effectively
  • Finding 5-10 more products to sell
  • The money only comes from the sales funnel, which sees roughly 50,000 clicks a month, whereas the blog gets on average 450,000 clicks a month. If better use was made of monetizing the blog traffic with products, it would likely be more effective.
  • Using the email list. 300-1000 a day can be added to it, so the Seller recommends finding a load of fitness and nutrition products and advice to send.
  • It may be worth investing in updating the sales page. The Seller has spent quite a lot of time on this, with little success, but the traffic is there, so any higher conversion rate has potential.
Seller Support

Seller Support Includes

The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition.

Reason For Sale

Reason for Sale

The Seller is just not passionate about the business.


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All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.

How to Purchase

How to Purchase

We are accepting Bank Wire and Bitcoin for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $5,480

Average Monthly Expenses: $1,487

Average Monthly Profit: $3,993

* We are using the last 12 months to determine the averages.

Work Required Per Week:
5 Hours
Domain Type: com Private Blog Network (PBN): No Platform: WordPress Buyer Persona: Lifestyle Larry

Ready to see the URL

How to Buy

5% Refundable Deposit

  • Protects both you and the seller
  • 100% Refundable after viewing URL
  • Capped at $9,900 deposit

More Business Info

  • Start your due diligence
  • Ask any questions to seller
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  • See proof of the successful venture
  • Analyze the URL using analytics tools
  • See the products sold live


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