Niche: Home

Listing Details

This listing is for a dropshipping business created in August 2016 in the home & garden niche. The business sells a wide selection of high-end furniture and equipment for a specific room and is an authorized retailer for top US brands. The main traffic strategy for the business is via Google Ads.

One of the biggest opportunities for growing this business is to fully list all of the products from a recently-acquired supplier. This supplier was acquired in November 2017, but the seller hasn’t listed all products on the site yet. Products that have been added already have contributed to recent revenue growth.

Although there is a Facebook page, along with profiles on Pinterest and Instagram, the page has only been used for retargeting. Social media marketing is another one of the growth opportunities for this business.

An email list is associated with the business with about 3K subscribers. These subscribers receive an opt-in sequence for about a week and then nothing else besides holiday promos sent out a few times per year. Segments for abandoned carts, opt-ins, and customers are set up.

The business currently has one employee that handles the customer service tasks for this business, but they will not be continuing with the new owner. While this expense is accounted for in the P&L, the buyer would have to either hire and train a new person or take on a higher weekly workload.

* The negative and low totals for July and August 2017 were caused by a few things. First, the seller was tinkering with ads during these two months and main selling brand/item encountered an error in AdWords, so it stopped getting traffic. Second, there is some seasonality with some of the products in this industry during the summer months. Third, some of the refunds from earlier in the year were not processed until July & August, taking away from the profit earned during those two months.