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For Sale


Display AdvertisingSubscriptionAffiliateDigital Product
Listing Price $136,713
Monthly Multiple 32x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $4,272
Avg. Monthly Revenue $4,612
Profit Margin %

Business Started

16th of October, 2008
(14 years 5 months old)

Assets Included in the Sale

  • Included in the sale of this business are the domain, hosting, theme files, Twitter account, YouTube account, email list with 13K+ subscribers, and original design files.
Listing Details

This listing is for an advertising, affiliate, subscription, and digital product business created in October 2008 in the Wordpress themes niche. The business is primarily monetized via a subdomain storefront where customers can purchase individual Wordpress themes or a yearly subscription for access to all of the themes. The primary domain serves as a blog, featuring web development articles and tutorials where advertisements are placed and affiliate programs are promoted.

Written content hasn't been added to the site as regularly as it once was. In addition to adding more themes to the site, focusing on publishing more written content is an opportunity the new owner may wish to pursue to grow the site.

While the seller has personally done a lot of the designing and updating for these themes, they have used contractors from time to time in the past. For interested buyers inexperienced in designing themes, outsourcing this work is possible and the seller will include contact info for designers they used in the past. (A $100/month expense has been listed in the P&L for this business to reflect this.)

Important assets for the site include an email list with over 13K subscribers and a Twitter account has over 2,300 subscribers.

Please note that the site does have a few redirects in place due to a reconfigured URL structure to improve SEO.

Gross Revenue
Net Profit
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12 Months
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Site Traffic
Page Views
Unique Users
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Ahrefs Analytical Data
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Seller Questions & Answers
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  • Adding additional themes
  • Publishing blog posts more frequently
Work & Skills Required
  • Daily tasks for this business include answering customer requests and adding them to an update sheet if needed. On a monthly basis, the seller makes sure themes still function properly as the platform is updated. When required, the themes are updated.
Seller Support Includes

The seller is willing to offer 30 days of email support.

Reason for Sale

The seller has changed careers and no longer has the time to focus on the business.

Other Information

Work Required Per Week: 7 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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