Beauty
Beauty
Business Started
9th of November, 2015
(8 years 5 months old)
Assets Included in the Sale
- Included in the sale of this business are the Amazon Account, Shopify account, Vendor Express account, domain, email addresses, and social media accounts.
- Inventory is not normally included in the list price. Further details can be provided to active depositors.
Listing Details
This listing is for an Amazon FBA and ecommerce business created in November 2015 in the beauty & cosmetics niche. The sale of this business includes the Amazon Seller Account with 6 private-label products, one of which is a Vendor Express product. The account is a part of the Amazon Exclusives program and as a second sales channel, the seller created a Shopify website that features the same range of products.
Less than an hour per week is required to maintain the business, leaving the new buyer with plenty of time to work on growth if they choose to. Since this business features multiple sales channels and is a part of several programs within Amazon, there is a lengthy list of opportunities for the new owner to pursue if they are interested in growing the business. See the “Opportunities & Risks” section below for a full outline of the seller’s recommendations.
The business has social media accounts with most major platforms such as Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumbler, Instagram, VK, and Xing. However, they are currently only posting regularly to Facebook, Twitter, and Instagram.
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Earnings
Site Traffic
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- Detailed proof of earnings and traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Expanding into the other Amazon marketplaces e.g. Europe, Canada, Japan, etc.
- Launching more products, especially ones that complement the existing range
- Exploring whether other sales channels such as Jet or eBay would be better than being a part of the Amazon Exclusives program
- Driving more traffic to the website through social media and SEO
- Increasing social media activity
- Posting more content to the blog
- Using paid advertising (social media, Google Adwords, Bing, etc.)
- Registering for Google Shopping
- Running Amazon competitions to increase engagement on social media platforms
- Working with influencers in the niche to promote products
- Updating the Amazon PPC campaign using keyword analysis and adjusting bids (this hasn't been checked in months)
- Utilizing Amazon Marketing Services and the benefits from being in the Amazon Exclusives program
- Increasing the use of video marketing on product pages
- Refreshing all listings with updated keywords, descriptions, backend, etc.
- Improving the Enhanced Brand Content
Work & Skills Required
- The current day-to-day running consists of answering any customer queries (usually 1 or 2 per week) and reordering stock if sent a stock alert via Seller Legend. The seller checks their daily sales each morning via the Seller Central App and they auto-post to Instagram once or twice per day via a mobile app.
- On a monthly basis, products are added to the Amazon Exclusives Best Deals.
Seller Support Includes
The seller is willing to offer 30 days of email support and several Skype calls.
Reason for Sale
This was a venture to enable the seller to work from home whilst their children were very small. Now they are a bit bigger, so the seller wants to return to their original career in corporate finance.
Other Information
Work Required Per Week: 1 Hours
Private Blog Network (PBN): No
Domain Type: None
Platform: Shopify
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Similar Listing Criteria
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