Niche: Employment

Listing Details

This listing is for a SaaS business created in September 2013 in the employment niche with consistent earnings seen throughout its life.  The site follows a SaaS model, that currently operates without recurring revenue, helping job seekers find new employment opportunities.

The business has an extensive email list and 40% of the traffic to the site is from returning visitors. The email list is fully automated and optimized for conversion, and is segmented with email sequences for each segment. The number of emails in customer.io is 127,530 and so far, 1,040,686 emails have been sent through this system and have an average open rate of 48.7% and a click-through rate of 15.5% which much higher than industry.

For buyers interested in growing the business and taking it to the next level, opportunities include:

Increasing the marketing budget
Creating a blog and generating content to improve overall SEO and organic search (this is the highest conversion rate)
Implementing a social media marketing strategy
Increasing the number of recruitment agencies in the list for example from 70 to 200 in order to present a better offering
Expanding to new territories

**Note: This business is considered to be running as a SaaS business and not a service business as when a customer pays for the service, proprietary software completes the task.**