Beauty
Beauty
Business Started
23rd of September, 2012
(11 years 7 months old)
Assets Included in the Sale
- the domain
- site content
- social media accounts
- email list of 1,500 subscribers
- 600 contacts of bloggers with DA>31 for outreach
- details for the writer, infographic designer, and personal assistant
- contacts from brands & celebrity stylists and previous correspondence
- previous press releases and raffles organized
- list of distribution services used
- brand identity details: color codes, fonts etc.
Listing Details
This listing is for an Amazon affiliate two-site package in the beauty and cosmetics niche, with sites created in September 2012 and November 2015, respectively. The sites serve as dedicated online resources for women of all ages that are passionate about beauty and fashion, specifically interested in hairstyling. Both sites were part of the geo-targeting beta test developed by Amazon, so while they both cover the same niche, they are targeting two different geographies.
The seller spends about 5 hours per week on this business, so the work involved is fairly minimal. For a buyer interested in growing the business even further, some of the key opportunities would be collaborating with brands in the industry, adding content covering customer journeys, and utilizing social media networks to increase traffic.
Please note that due to a tracking code error, the page views data between November 19th, 2016 and May 19th, 2017 is inflated. Please contact our team for more information.
Earnings
Site Traffic
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What would you offer for this listing?
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Establishing a process for working with brands and turning this into a consistent income stream
- Adding more content to cover all customer journey stages and grow traffic, even from keywords with no purchase intent. (Due to the nature of this market niche, the visitors tend to be impulse buyers and traffic can be monetized, even if at a lower conversion rate than the current traffic with clear purchase intent.)
- Using Pinterest, Facebook ads, and email marketing to grow traffic
- Doing outreach campaigns for links using existing contacts
- Expanding the model further into new geographies
- Broadening the content topics and rebranding the first site (the second domain name is already broader)
Work & Skills Required
- The seller spends about 5 hours per week researching and uploading new articles each month (writing is outsourced), posting articles to social media, answering emails from brands and agencies, and reviewing/approving/answering comments. Monthly tasks include monitoring new product launches and search queries in the niche, scheduling pre-written social media posts, running outreach campaigns, and publishing a press release or organizing a raffle.
Seller Support Includes
The seller is willing to offer 15 working days of email support and 3 Skype calls.
Reason for Sale
The seller is looking to sell this business because they are working on a new challenging project which requires additional capital.
Other Information
Work Required Per Week: 2 Hours
Private Blog Network (PBN): No
Domain Type: .com, .uk
Platform: WordPress
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