Niche: Beauty

Opportunities

• Establishing a process for working with brands and turning this into a consistent income stream
• Adding more content to cover all customer journey stages and grow traffic, even from keywords with no purchase intent. (Due to the nature of this market niche, the visitors tend to be impulse buyers and traffic can be monetized, even if at a lower conversion rate than the current traffic with clear purchase intent.)
• Using Pinterest, Facebook ads, and email marketing  to grow traffic
• Doing outreach campaigns for links using existing contacts
• Expanding the model further into new geographies
• Broadening the content topics and rebranding the first site (the second domain name is already broader)

Work & Skills Required

• The seller spends about 5 hours per week researching and uploading new articles each month (writing is outsourced), posting articles to social media, answering emails from brands and agencies, and reviewing/approving/answering comments.  Monthly tasks include monitoring new product launches and search queries in the niche, scheduling pre-written social media posts, running outreach campaigns, and publishing a press release or organizing a raffle.

Seller Support Includes

The seller is willing to offer 15 working days of email support and 3 Skype calls.

Reason for Sale

The seller is looking to sell this business because they are working on a new challenging project which requires additional capital.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .com, .uk

Platform: WordPress