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Culinary

#40963
For Sale
Verified

Culinary

Digital Product
Listing Price $87,934
Monthly Multiple 39x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $2,255
Avg. Monthly Revenue $3,015
Profit Margin %

Business Started

20th of January, 2012
(11 years old)

Assets Included in the Sale

  • Included in the sale of this business is the domain, Magcast platform, magazine issues, plan files, email lists, launch email sequence, social media profiles, Insightly account, contractors, and Asana.
Listing Details

A product-based business in the culinary niche that was created in January 2012. The business sells a variety of recipes in Android and iTunes with a bi-monthly magazine that readers subscribe download onto their tablets. The seller currently spends on average 2 hours per week gathering content and working on the cover design for the magazine.  The cover design could be outsourced, but currently, the seller designs all covers. There is also recipes that are added every week through an automated process, with the majority of articles being outsourced on writing services such as iWriter.

There is currently a few contractors working for the business off and on with one main VA that is paid $6 per hour that handles all customer support emails. The VA also will do outreach to various chefs to get permission to curate their content, compiles all the content into the magazine and posts on social media. This VA is working 5-10 hours per week.

In addition to this VA, there are also several writers, nutritionists, and editors used periodically on the website and magazine for content. If the buyer wished to create their own dedicated team, the seller has training materials that outline:

Workflows
Training videos
Templates

This business also comes with an active social media following, with Facebook & Instagram being large drivers of traffic for the business. The social media presence is as follows:

Facebook 12,000 likes
Instagram 13,800 followers
Pinterest 1,169 followers
Twitter 690 followers (this channel is currently not utilized)

There is also an email list with 3,730 subscribers currently. This email list is divided into two lists based off two different lead magnets.

This business includes an affiliate program that was recently launched. Right now only a few chefs have been reached out to sign up as affiliates, but all the chefs have driven sales. This could be a good potential driver of sales for the new owner if explored, along with a few other revenue potentials by adding:

Ads - The magazine currently has no ads
Using old content to be recycled into ebooks that are sold to the audience
Coaching sessions - buyer can reach out to nutritionists to work out a partnership

 

Earnings
Gross Revenue
Net Profit
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All time
Site Traffic
Page Views
Unique Users
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Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Focusing on growing the affiliate program recently launched by the business
  • Ads - The magazine currently has no ads
  • Using old content to be recycled into ebooks that are sold to the audience
  • Coaching sessions - buyer can reach out to nutritionists to work out a partnership
  • Exploring joint ventures
Work & Skills Required
  • The new owner would only need to spend about 2 hours per week checking in to make sure VA/customer support are on track and getting the next issue of the magazine together (content, cover design, requests etc.).  Social media, customer support and content posting are all automated. Web and app updates are automatic.  
Seller Support Includes

The seller is willing to offer 60 days of email support and 2 Skype calls (1 with the seller regarding business growth, systems, design, and all things magazine / 1 with their partner regarding the affiliate program, content, and conversions).

Reason for Sale

The seller and partner are starting a new adventure with a hobby farm.  They feel like someone with a different skill set could maximize the potential of this business.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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