The sale includes the rights to the brand and products only and not the entire FBA account. The single-page website, and domain. There is an inventory for sale, price will be discussed with the seller.
An Amazon FBA business in the accessories niche that was created in April 2016. The business sells a security accessory to protect important household items. The business requires little to no work to maintain earnings and has a lot of room for growth. Adding new products could greatly increase the earnings in this profitable niche.
A) Rank for new Amazon keywords—since this product is not the seller's main business, they haven’t invested money into promoting them beyond the basic, low-hanging keywords.
B) Better PPC practices—seller does not have much experience with Amazon PPC, but have a great ACoS on this item. If the buyer feels they are beginners at Amazon PPC, they can simply have the seller's keyword list and start a winning campaign on day 1. If buyer has knowledge of Amazon’s PPC they can certainly increase traffic quickly.
C) Off-Amazon E-commerce—creating a Shopify store or pursuing paid traffic might be a profitable way to grow the business.
D) Buy larger quantities for better price breaks and lower shipping rates per unit.
E) Take the product to Canada, UK/EU & Japan—It is probable that the buyer could increase sales by 50% - 100% by doing this.
F) Send the product direct to FBA from the factory—seller does this in the UK now. It saves time and money on inspection. If the buyer isn’t shipping by sea they will certainly save money by doing this.
G) Low risk of Chinese counterfeits due to branded item and its materials—counterfeiters and knockoffs require special machines to create this product.
Here are risks the buyer could face (Weaknesses, Threats):
A) Weaknesses—One issue seller initially faced with the product is that some instructions were not clear, but packaging and email workflows have solved this problem to a certain extent.
B) Threat Of New Entry—The current competing products in this niche/keywords are often much higher priced and these come and go. Yet, products at this price point are few, and it is VERY hard to find the supplier.
C) Weaknesses—The main supplier, at times, has 6-week lead times opposed to 3 weeks. It’s just something to be prepared for and monitor so you place your order on time.
D) If the buyer ever had their Amazon account shut down they would have to find another way to move the inventory. However, this could be said of any product on Amazon.
Work & Skills Required
There is practically no work involved to maintain earnings. Besides re-ordering products, which takes around 15 mins every 2-3 months.
Seller Support Includes
Seller will provide 30 days of support via phone/Skype/email. Seller will also introduce buyer to the main supplier and provide the info of a backup supplier. Seller can even introduce buyer personally to the supplier in China this December.
Reason for Sale
Seller's main focus and passion is another brand and they need money to buy bulk inventory and retail supplies.