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Apparel & Accessories, Pet Care

For Sale

Apparel & Accessories, Pet Care

Listing Price $22,982
Monthly Multiple 26x
Pricing Periods 6 Months
Brand Registry No
Avg. Monthly Profit $884
Avg. Monthly Revenue $6,374
Profit Margin %

Business Started

1st of December, 2012
(10 years 2 months old)

Assets Included in the Sale

  • Site content/files: Shopify
  • Domain: Registered through Shopify.
  • Facebook page with 578 genuine likes.
  • Pinterest account with 209 followers.
  • Twitter account setup in 2012 but not really used (11 followers)
  • Store logo (PhotoShop format)
Listing Details

An e-commerce business created in December 2012 in the Sports and Outdoor niche. Specifically, the content is about horses and the online store includes a large variety of items for horse enthusiasts. This business is perfect for anyone looking for a successful and passive e-commerce business.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Email marketing: Currently there are 700+ on the email list (within Shopify backend) yet they have NEVER been marketed to
  • Social media: Facebook page and Pinterest account are not really being utilized. I would suggest focusing more on Pinterest in this niche. All products are automatically listed on the Pinterest account which currently gets 150-200 repins a week with zero work once initial account was created.
  • Paid Search: Currently only a Google Shopping campaign is being used (cost averages only about $0.03/click). Standard Google Adwords ads have not been tested and may be a good ROI.
  • Add more distributors (only the current one distributor has been used since day one).
  • Add more products (only a small percentage of the distributor’s catalog is listed). There is A LOT of room for add-on products.
  • SEO: Even though almost zero offsite SEO has been done, most product models rank #1 in Google search. The more generic higher volume terms are in the top 20, again with almost zero focus on SEO. A small amount of work should be able to get these terms to page 1.
Work & Skills Required
  • Daily: Submit orders to distributor via their website (1 min), email customer if product(s) not available, offer alternative or cancel order (5 min), answer questions on availability by checking distributor website or accessing chat on the distributor’s site (1 min), fulfill orders once ship notification email from distributor arrives (1 min), answer questions regarding products (1-5 min), reply to the rare return request and email distributor to request return.
  • (note: Most days the business is hands off. It’s rare to ever spend more than 15 min in a single day on normal operations. I would say 1-2 hours per week max.)
  • Weekly/Monthly: Nothing different than daily.
  • Quarterly: Check if current clearance items are still available (if not, delete), add clearance tag to new clearance items, add new products to site. (4 hours)
Seller Support Includes

Seller can offer 45 days email support.

Reason for Sale

Seller doesn't have the time to grow the business and they are preoccupied with their day job.

Other Information

Work Required Per Week: 1 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Shopify

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