Niche: Apparel & Accessories

Opportunities

• The baby industry is a $47 billion industry and there is huge potential with this site and niche since people will always be having babies until the end of time. As you can see below, there is a long list of things that can be done to build this business bigger, but the seller just didn't have the time and resources to do it. Below is a list of things that would get this business to the next level.
• Adding new suppliers to drive sales higher (adding Uppababy, Stokke, Bugaboo, Baby Jogger, etc. - these are high end popular brands that the seller did not pursue).
• Changing website layout/design to improve the current 75% bounce rate.
• Adding additional product lines/categories.
• Live chat support on the website to increase conversion rates and give customers a higher level of confidence.
• Phone support (seller has a full time job and they could never answer the phone calls so they just let it go to voicemail all the time and if customers leave a message, the seller calls them back on their own time. Unfortunately, 90% of them don't leave a message and they go ahead and call up a different store, which means lost sales for the business. So if the new owner can answer the phone calls, this will definitely bring in more sales.
• Email marketing to get repeat customers (MailChimp account has already been set up but the seller never did this as they did not have the time to create email campaigns).
• Blogging about products to improve SEO.
• Investing more on Google Adwords campaigns (having a good budget for paid ads will certainly be rewarding).
• Stocking inventory (this is a game-changer as it reduces all the hefty dropshipping fees associated with the orders and the new owner will get much better margins. Suppliers also offer great incentives such as free shipping + 10% on top of the 38%-50% product margins when stocking inventory).
• Finally, set up a brick and mortar store and expand to offer ALL baby products available in the market.
• Overall thoughts:
• The opportunity for growth is enormous. The systems are already in place for this business to expand greatly, it just needs the right owner that can spend the time and resources necessary to grow this store. The seller has made this business as passive as possible (putting in only 2 hours a week) and still came up profitable, so the seller doesn't see any risk to this business at all. With a more aggressive owner, the seller thinks this site can go to greater heights.

Work & Skills Required

• Daily tasks:
• - Answering phone calls and emails from customers.
• - Fulfilling orders (forward the purchase orders to the suppliers to be shipped by them).
• Weekly tasks:
• - Inventory check/update.
• - Social media posting (Facebook, Twitter and Pinterest are all integrated so the owner only posts on the site once a week).
• Monthly tasks:
• - Book keeping.
• - Checking/tweaking Google Adwords.
• Occasional tasks (only when needed):
• - New product uploads, writing blog post.
• Hours required:
• The seller is able to complete these tasks in 2 hours a week.

Seller Support Includes

30 days unlimited email support and 4 total hours of phone support post sale.

Reason for Sale

The owner is selling the business to fund a private label business venture.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Shopify