Niche: Equipment, Business

Opportunities

• According to Ahrefs, the site ranks 1,865 keywords in the top 20 of search engine results pages, including a number of the site's main keywords in position 1.
• Traffic is mostly from SERP results. Add more content that targets information and buyer keywords and integrate affiliate promotions or high CPC contextual ads to increase revenue.
• The site has begun to receive natural backlinks from other sites linking to it as an authority site. Continuing to add content will continue to result in higher traffic and natural backlinks. Quality articles could be written by an outsourced writer on specific keywords and products found from research. The seller has begun to do the research and would share this research done so far with the buyer.
• The recent addition of opt-in forms on the sidebar and at the end of articles has resulted in an email list of 203 subscribers who regularly open new emails. (An autoresponder sends new posts from the site to subscribers). Someone who knows about email marketing could greatly increase traffic and revenue by continuing to grow the mailing list, and using the list to market products and affiliates offers in this space.
• There is also potential to grow Amazon revenue by continuing to add product reviews and comparisons of professional tools as well as books on how to pass certifications and other business oriented books targeting the industry.
• There are affiliate offers in this niche available from the major affiliate marketplaces (Commission Junction, ShareaSale, Clickbank, etc.) as well as standalone affiliate programs. There's a great opportunity to market certain types of software to this audience, which the seller would discuss with the buyer.
• The site has a newly branded social media network, which is automated through a free plugin and through the If This Then That (IFTTT) service. Each new post to the site goes out to the network. Other activity in the network is automated, which creates the effect of an active social media presence without much hands-on involvement. Someone who knows about social media marketing could greatly increase traffic and revenue by continuing to build out this network and using it to create additional opportunities in this space.
• The buyer could investigate diversifying traffic sources, such as from better SEO, YouTube marketing, and potentially paid methods if the new owner begins to promote affiliate products.
• There are many ways one could go with this site. The buyer could take a more hands off approach and just maintain the site at its current level of AdSense revenue from search engine traffic by adding occasional new content, or the buyer could diversify and grow the traffic and income by aggressively adding new content and discovering new keywords, incorporating more affiliate offerings through in-depth product reviews, comparisons and buying guides, doing outreach for direct ad placements, or even developing products and services to serve this market of new business owners and professionals.

Work & Skills Required

• The site requires very minimal maintenance, approximately 4-5 hours a month.
• Daily Tasks:
• Responding to occasional comments/inquiries from blog and mailing list. (These are infrequent and usually the seller is able to direct people to a page on the site.)
• Weekly/Monthly Tasks:
• Research and post useful new content. (This could be outsourced).
• Checking resource pages for expired links. (These are the core information pages that draw visitors to the site).
• The site is run on WordPress with plugins. A familiarity with WordPress is useful to continue to maintain the site.

Seller Support Includes

30 days of email support and 2 hours of phone consultation.

Reason for Sale

This is a great site and the seller wouldn't be parting with it if they didn't need the funds to pay for some other important things.

Other Information

Work Required Per Week: 1 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress