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Lifestyle, Outdoors

For Sale

Lifestyle, Outdoors

Display Advertising
Listing Price $21,174
Monthly Multiple 30x
Pricing Periods 12 Months
Brand Registry No
Avg. Monthly Profit $706
Avg. Monthly Revenue $843
Profit Margin %

Business Started

22nd of January, 2009
(13 years 10 months old)

Assets Included in the Sale

  • Domain name and all content.
  • WooThemes (site theme and account).
  • Email Subscribers (2,500+).
  • Autoresponder Sequences.
  • Facebook Fanpage (11,000+ Real Fans).
  • Twitter Account (200+ Real Followers).
  • Pinterest Account.
  • Consulting (Tips from seller about the business).
  • Four T-shirt graphic design files (PSD & copyrights).
  • Videos & Templates.
Listing Details

An advertising site created in January 2009 in the transportation and vehicles niche. The site is a very well established business containing user generated content about custom-built choppers and motorcycles. The content of the site includes reviews, stories, and other various contributions about these custom choppers. This site exudes a lot of passion and knowledge for these types of vehicles, and the seller wants to make sure that the site finds an owner who is willing to come in and keep the standard at a highly respected level. The site has been running strong for 6 years and has maintained a steady level of traffic, revenue, and quality content throughout the years.
**Please note that the P&L and graph may contain months that are lower than the average or even in the negative. This is due to the way the invoicing system is set up, and is something that the our team and/or the seller can easily explain in a matter of minutes.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
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  • Opportunities:
  • PHASE 1:
  • Reestablish a consistent post/publishing schedule: Currently, when a post is submitted the seller can take a couple weeks before they get around to publishing it. When a post is published - it is automatically sent out to the email list. So, by establishing a more consistent publishing schedule, traffic will increase. Additionally, there's a huge opportunity to syndicate out the content to all the social media accounts. The seller just posts to the Facebook page and the email list at the moment.
  • PHASE 2:
  • Marketing and growth: In phase 1 the seller syndicates content out to social media accounts that THEY own.. With over 2000 posts with high quality photography and content, there is also the opportunity to syndicate content out to other blogs/sites. The seller has done NO backlinking/marketing since 2013 - all links that the site has picked up since then have been organic from people sharing content and pictures. Currently, the email list grows at about 40 new subscribers a month organically. So, there is a opportunity to grow the email list, engage more with the social media accounts and in the comments. A more active owner could really take this thing to the next level.
  • PHASE 3:
  • Optimise the advertising and increase revenue: Some of the seller's advertisers have been with them for years and haven't had their advertising rates adjusted. So, after phase 1 and 2, it would be a good time to optimise the advertising spaces and raise prices. There's a couple different directions the new owner could take this. They could integrate into the site making it fully automated. This would also be a great time to add in more advertising spots and sizes which would increase revenue.
  • PHASE 4:
  • Physical products/drop shipping: At the moment the seller only sells ONE T-shirt design at a time - because they didn't have room to store a bunch of boxes in their office. The new owner could add a store with a bunch of T-shirts, stickers, hats and calendar ext - and offer other products. The new owner can add the 4 previous T-shirt designs to the store as well. (Comes with four T-shirt Graphic designs/Files - PSD & copyrights)
  • Risks:
  • No known risks as this business has been running steadily on autopilot for a year and a half now.
Work & Skills Required
  • Regular site check and maintenance.
  • Social media post management.
  • Manage advertisers and send out invoices.
Seller Support Includes

40 days of email support with two phone calls for consultation purposes.

Reason for Sale

Seller needs funds to invest into real estate properties.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

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