During the site transfer process, there are very few things involved. Seller will need to transfer the domain to the purchasers account. Seller will also need to transfer the website content, as well as a few files.
Seller will need to provide the purchaser with the AdWords account login credentials. There is no need to setup a new AdWords account unless the purchaser wishes to transfer the content from their account to the buyer's. Otherwise, the AdWords account will be included in the sale.
Lastly, seller will need to transfer over the Wufoo account (online form management system). If the seller cannot transfer the form from their account to the purchasers account, the seller can recreate the forms under a new account and include this in the sale.
A services site created in March 2014 in the legal niche. This is a very exciting business that provides the service of helping people obtain a business license in certain states in the USA. This site is unique as it does not use Google Analytics, but instead relies 100% on AdWords paid traffic. As a result, there is a huge opportunity to establish some organic traffic, and drive more people towards the site.
This site provides a great opportunity for someone who has knowledge in SEO and can come in and start expanding upon the already established paid traffic strategy from day 1. Although next profit is fairly steady in the last 4-5 months, it is down from 2014 due to less spending on paid advertising as the seller is no longer focusing on the business.
A multiple of 24x was used from the Empire Flippers Valuation tool in the pricing of this site.
The potential of this site is nearly limitless. At the moment, the seller is only focusing on advertising for 2 states at low amounts for each state. There are a total of 45 states in the United States that recognize sales tax. The seller is only advertising to 2 of these states. This means the new owner has the opportunity of advertising to all 45 states, which would greatly increase the new owner's profit. In addition, the new owner would also be able to advertise for higher amounts on each state, increasing their profit even more.
For example, on each state that the seller is advertising on average $6,000 per month, they are earning on average over $14,000 in revenue per month. If the new owner chose to only advertise for these 2 states at $12,000 per month, the new owner would double their income, earning roughly $16,000 profit per month instead of the current average of $8,000 profit per month.
Any additional state the new owner chooses to advertise for, would earn an estimated $14,000 for every $6,000 advertised on a monthly basis.
The seller has not invested in SEO but believes they would earn additional sales without the high costs of AdWords advertising.
Work & Skills Required
The work required to maintain the site itself is very simple. It is built on the Wordpress platform and simply requires updates as needed. There is no further work required to make the site function. No further updates, blog posts, etc. are required.
Day-to-day tasks: A typical day will require between 30 minutes to 2 hours at most to complete customers orders. The work required is simply taking the data received from the customer and pasting that information into another form. At the current rate, you will need to complete about 4-6 orders per day. Each order taking approximately 3-10 minutes. In addition, you will receive about 10 customer emails per day. These emails will range from simple questions about the process, to how long it takes to receive completion of their order. You would simply need to respond to each email which takes approximately 2 minutes per email response. Seller has email response templates that can be used to answer almost any common question the customer may have.
Seller Support Includes
Seller is willing to provide the purchaser with as much support as they require within a 30 day period. In this time frame, we are willing to offer phone/Skype support up to 4 hours per day, as well as email support throughout the day. The seller feels this is ample time to completely train the purchaser or purchaser’s employee on any and all tasks involved. However, the seller feels this support will not need to exceed a period of 2 weeks.
Reason for Sale
Seller is raising funds to reinvest in another business.